Hakuhodo DY ONE wins highest-grade Diamond Partner certification in the SmartNews Ads Partner Program

Tokyo, May 23, 2024 –Hakuhodo DY ONE Inc. is pleased to announce that we have received the highest grade Diamond certification in the SmartNews Ads Partner Program partner ranking system at the SmartNews Ads Agency Summit 2024 hosted by SmartNews Co., Ltd.

The SmartNews Ads Partner Program screens sales agencies that work directly with SmartNews and handle SmartNews ad products and services with the aim to enhance collaborative ties with companies certified as SmartNews partners.

This term, SmartNews introduced a partner ranking system to further promote the utilization of SmartNews Ads. Ad agencies and affiliated companies that actively utilized SmartNews Ads throughout the year in 2023 are eligible for awards. HDY ONE was recognized as the highest-grade Diamond partner for its significant contributions to SmartNews Ads revenues and for being a very important partner in SmartNews ad operations. There are five partner ranks: Diamond, Platinum, Gold, Silver and Bronze.

To support the marketing activities of our client companies, HDY ONE will continue to strive to earn Diamond certification by utilizing new services provided by SmartNews and working with group companies and other ad agencies to further develop SmartNews

Corporate Information

Hakuhodo DY ONE leverages its expertise and know-how in digital advertising, cultivated since the early days of internet advertising, to provide integrated digital marketing services. With strengths in marketing strategy formulation, creativity, advanced operational management, technological development, and close relationships with media companies and platforms, we offer comprehensive support for digital-driven marketing strategies and technology utilization to both Japanese and international clients.

As we move forward as the "Digital Core" of the Hakuhodo DY Group, we aim to become the industry's leading digital marketing company by consolidating the group's knowledge and resources and combining high-level expertise with strong proposal capabilities.

By positioning ourselves as an Integrated Strategy Partner, we will continuously challenge and advance ourselves to be our clients’ one and only "ONE" for their sustainable growth and enhancement of corporate value.

Name	Hakuhodo DY ONE Inc.
Head Office	4-20-3 Ebisu, Shibuya-ku, Tokyo
Representative	Yuzo Tanaka, Chairman of the Board, Representative Director Hiroto Kosaka, President, Representative Director
Shareholders	100% owned by the Hakuhodo DY Group
Employees	Approx. 3,000 (April 1, 2024, forecast)
Start of integration	April 1, 2024
Business	Planning, consulting, agency operations and investment activities related to all aspects of digital marketing
URL	https://stg-www.hakuhodody-one.co.jp/en/

*On April 1, 2024, D.A.Consortium Inc. (DAC) and IREP Co. Ltd. (Irep) merged to establish and begin operations as a new company called Hakuhodo DY ONE Inc. As the two companies move to integrate operations, for the time being, DAC and Irep will continue to conduct transactions, hire directors and employees, and handle other business matters as they have in the past. Full integration is scheduled to take place after 2025.

For inquiries regarding this News Release

Hakuhodo DY ONE Inc.
Public Relations /E-mail:info-pr@hakuhodody-one.co.jp