Ensuring Ad Quality

Hakuhodo DY ONE’s Commitment to Brand Safety and Ad Traffic Quality

Hakuhodo DY ONE is dedicated to ensuring the highest standards of ad quality, adhering to the Japan Interactive Advertising Association (JIAA) guidelines. We implement industry best practices to safeguard brand safety and maintain ad tracking integrity, ensuring a transparent and trustworthy advertising environment.

1．Ensuring Brand Safety in Ad Placements

Hakuhodo DY ONE follows the JIAA Guidelines for ensuring the Quality of Ad Placements (Brand Safety Guidelines) to minimize risks associated with ad placements. These guidelines help prevent advertisements from appearing in inappropriate or unsafe environments.
For detailed information, refer to the JIAA Brand Safety Guidelines (April 2019):

View Guidelines (in Japanese)

2．Maintaining Ad Traffic Quiality & Preventing Invalid Traffic

To ensure the integrity of ad traffic and protect advertisers from invalid traffic (IVT), Hakuhodo DY ONE follows the JIAA Guidelines for Ensuring the Quality of Ad Traffic (Invalid Traffic Countermeasures Guidelines). These guidelines outline measures to detect and prevent fraudulent or non-human interactions.
For detailed information, refer to the JIAA Brand Invalid Traffic Countermeasures Guidelines (April 2021):

View Guidelines (in Japanese)

JICDAQ Certification: Third-Party Validation of our Commitment

Hakuhodo DY ONE has been certified by JICDAQ (Japan Joint Industry Committee for Digital Advertising Quality & Qualify) in the following two key areas, demonstrating our compliance with industry standards and our commitment to maintaining ad quality:Brand Safety Certification	Invalid Traffic Countermeasures Certification
Certification number:J1214-1B3-251031	Certification number:J1214-1T3-251031

This certification reinforces our role as a trusted partner for advertisers, ensuring that ad placements and traffic quality meet the highest industry standards.

Review & Updates

The information on this page is periodically reviewed and updated in response to evolving social, technological, and market conditions.
For inquiries or feedback, please refer to the Contact from below.