NEWS

Hakuhodo DY ONE Expands the Scope of “WISE Ads for TV” Programmatic TV Commercials to Yomiuri and Chukyo Television
〜Covering some 70 million viewers with the addition of the Kansai and Chukyo areas〜

Hakuhodo DY Group Launches “HassoAI Bootcamp” for Practical Training on AI
〜Systematizing the learnings of some 3,000 trainees to support organization-wide shift to AI〜

Hakuhodo DY ONE to Support the License Sale, Deployment and Adoption of Dify, a Generative AI-Powered App Development Platform, as a Service Partner
〜Leveraging know-how gained through internal adoption for one-stop implementation, from environment building to consolidation in-house〜

Hakuhodo DY ONE and Hakuhodo Technologies Release a Function Compatible with ChatGPT Ads in “Advertising Flow,” an AI Agent for Automating Ad Operations
〜Integrating expertise as a launch partner in Japan into AI to deliver accurate and stable operations〜

Hakuhodo DY ONE Conducts Demonstration Experiment of Premium Video Advertising Delivery Utilizing Google’s “Buyer Direct”
〜Verifying that Cross-CTV/OTT Delivery for Food Manufacturer Products Results in a 20% Increase in Reach to New Users through Unified Frequency Management〜

Hakuhodo DY ONE, Torchlight and ARROVA to Collaborate with Albirex Niigata to Launch a LINE Mini App “Mini Swan”
〜Helping to visualize attendance data and improve the convenience of spectators at the stadium〜

Hakuhodo DY ONE Participates in Tokyo Pride 2026, One of the Largest LGBTQ+ Events in Asia
〜Accelerating initiatives including the application of internal schemes to same-sex partners〜

Hakuhodo DY ONE Teams Up with Albirex Niigata to Organize Full Swan Live & Expo 2026, Cocreation Project with Students
〜Offering thorough experience ranging from planning to stadium implementation:Applications open on July 13, 2026〜

Data Coordination to Start Between Hakuhodo DY ONE’s DMP “AudienceOne®” and CX Platform “KARTE”
〜Personalized experience now available to users whose demographics are hard to identify〜

Hakuhodo DY ONE Verifies the Effectiveness of In-Game Advertising  for Fast Food Products
〜Exposed users exceed unexposed users by some 34% in purchase intent, and 110% in takeout/delivery recall〜

Hakuhodo DY ONE to Launch Agentic Commerce ONE™, an Integrated Solution for Agentic Commerce in Anticipation of an Age of AI Agents Acting for Purchasers, in a Joint Effort with Hakuhodo
〜Providing end-to-end support built on knowledge of AI Optimization (AIO) from the concept phase to ad operation and website implementation〜

Hakuhodo DY ONE Develops and Deploys an Analytical Dashboard to Support Swift Decision-making on Programmatic TV Commercials with “WISE Ads for TV”
〜Seamless integration from buying to effectiveness analysis to deliver rapid optimization of TV commercial operation〜

Hakuhodo DY ONE Starts Offering OpenAI’s ChatGPT Ads Pilot in Japan
〜Creating a new advertising experience to help find useful information〜

Hakuhodo DY Group Develops an Influencer Marketing Tool,ENGAGEMENT BLOOM WAVE
〜Launch of planning solutions with IQS, its proprietary AI-powered assessment criteria〜

Hakuhodo DY ONE and Ozma PR Enter into Strategic Alliance in AIO
〜Ozma PR to join ONE-AIO Lab for joint research on information referencing mechanisms in AI search to promote the development and provision of AIO services with a PR perspective〜