Working with AI to get it right.
Delivering on the promise of digital marketing
to lead the transformation.

AI and the Hakuhodo DY Group

AI-POWERD CREATIVITY
HCAI Professionals

A group of AI experts drawn from Hakuhodo DY Group companies to support the business of clients with a new category of AI-powered marketing

AI and the Hakuhodo DY Group

“AI-Powered Creativity” is the Hakuhodo DY Group’s philosophy of combining the knowledge of AI with the creativity of humans for better understanding of, and unimagined solutions to issues facing people and society.

Under this philosophy, Hakuhodo DY ONE is committed to supporting sustainable business growth by promoting the adoption of technology through digital marketing.

HCAI Professionals

A group of AI experts drawn from Hakuhodo DY Group companies to support the business of clients with a new category of AI-powered marketing


AI SOLUTIONS


OUR STRENGTHS

  1. Point1.

    Social implementation of AI-Powered Creativity
    to augment professional conceptualization capabilities

    We are accelerating new value creation, defining AI not as a tool to improve efficiency, but as a driving force to take the creativity of humans into uncharted territory. As a partner in growing business, we are poised to shape the future by fusing AI-powered optimization with the creation of narratives that resonate with sei-katsu-sha in the domain of digital marketing.

  2. Point2.

    Overwhelming hardware investment and node-based process to offer unimagined ways of production

    In an effort to augment creativity by leveraging the fast-evolving methods of using AI, we promote the construction of a stable mass-production system with a reinforced GPU environment (physical infrastructure) and a unique workflow to avoid dependence on any single person by breaking down the complicated creative generation process into nodes. We thus eliminate trade-offs between quality and quantity and accelerate investment and systematization to deliver AI-Powered Creativity that can deliver quality outputs.

  3. Point3.

    Multi-agent ecosystem for autonomous control
    of the complex marketing process

    We are moving one step beyond the adoption of separate AI agents to promote ONE-AIGENT, our AI agent-powered service that provides comprehensive support for the entire digital marketing process, with multiple specialized AI agents working together autonomously. Its key features designed to upgrade the complex marketing process include the “orchestrator,” which controls the entire process from strategy planning to production, operation and analysis for automation and sophistication, as well as the “zero data sharing” concept to make the best of first-party data securely without sharing raw data among companies.

  4. Point4.

    Creative legal and governance structure
    to be aggressive within the rules

    We help maximize brand equity while regarding the legal and ethical risks of using AI as a guardrail to help explore the frontiers of expression. Assisted by “creative lawyers,” who are highly experienced in the field of production and have advanced legal expertise, we back up aggressive expressions within the limits of rules from the legal aspects, avoiding risks involving copyright, among others. We also ensure a secure environment for clients to deploy AI by examining the transparency of training data and offering a structure for operation and transparent governance under our original guidelines.

AI POLICY

The Hakuhodo DY Group’s Global Purpose is:
“Aspirations Unleashed break down boundaries, open new doors and usher in new eras for every sei-katsu-sha, organization and society.” Artificial intelligence (AI) holds great potential for realizing a world
where sei-katsu-sha can unleash their aspirations—the deep yearnings of their hearts—
and live lifestyles of their choosing.

  1. 1. Sei-katsu-sha-Centered Principle and Social Contribution
  2. 2. Expanding the Potential of Sei-katsu-sha
  3. 3. Pursuit of Safety
  4. 4. Pursuit of Fairness and Justice
  5. 5. Transparency and Accountability
  6. 6. Protection of Intellectual Property
  7. 7. Protection of Privacy and Confidential Information
  8. 8. Appropriate Use and Human Intervention in Decisions
  9. 9. Development of AI Human Resources and Improvement of Literacy
  10. 10. Ensuring Security
  11. 11. Ensuring Fair Competition
  12. 12. Promotion of Innovation