
Working with AI to get it right.
Delivering on the promise of digital marketing
to lead the transformation.
AI and the Hakuhodo DY Group

AI and the Hakuhodo DY Group
“AI-Powered Creativity” is the Hakuhodo DY Group’s philosophy of combining the knowledge of AI with the creativity of humans for better understanding of, and unimagined solutions to issues facing people and society.
Under this philosophy, Hakuhodo DY ONE is committed to supporting sustainable business growth by promoting the adoption of technology through digital marketing.
AI SOLUTIONS

Generative AI Craft Creative
We fuse cutting-edge generative AI technology with our proprietary creative know-how based on sensitivity and strategic thinking specific to humans. Generative AI and creators work together to maximize creative possibilities.

Digital Brand Communication
Centered on digital creative, we offer a wide range of creative solutions from upper to lower funnel to support the business growth of clients.

Generative AI Adoption Consulting
We help businesses solve issues and increase productivity with generative AI consulting. By providing one-stop support ranging from AI strategy planning to operation and organizational transformation, we swiftly form a unit and deliver business transformation for co-creation with AI, leveraging our proven track record and know-how.

AI Experts ULTIMA
AI Experts ULTIMA is a creative team specialized in AI that develops and produces new expressions for AI-powered videos and experiences. We reconcile quality with security based on sophisticated production guidelines for generative AI-powered creative, including on quality control, respect for legal rights and ethical considerations.

Bloom – Integrated Marketing Platform
Bloom is a brand-new marketing platform of the Hakuhodo DY Group to generate the next action by combining data and tools that have conventionally been handled separately in different domains, including marketing, creative, media and distribution.

ONE-AIGENT
In this AI agent-driven marketing support service, multiple specialized AI agencies work together to provide comprehensive support for the whole marketing process, from market analysis to creative production and effectiveness measurement.

Attention-to-Action (ATA) – Creative as an emotional trigger
Aiming to translate attention into action by following the emotions of sei-katsu-sha, our creatives incorporate appealing features and dramatic elements to trigger spontaneous action among sei-katsu-sha and maximize the impact with our proprietary ATA method.

AI Optimization (AIO) Consulting
Upgrading the customer experience with data and AI, we provide end-to-end support from owned media strategy to operation to build the ideal website in a world where AI search prevails.

A-flow
Advertising Flow is an optimizing AI agent to maximize operational quality through the automated optimization, budgetary management and monitoring of ad operation.

iPalette
Our proprietary programmatic advertising platform integrates three agents for reporting, analysis and checkback to automate analyses and reviews.
OUR STRENGTHS
- Point1.
Social implementation of AI-Powered Creativity
to augment professional conceptualization capabilitiesWe are accelerating new value creation, defining AI not as a tool to improve efficiency, but as a driving force to take the creativity of humans into uncharted territory. As a partner in growing business, we are poised to shape the future by fusing AI-powered optimization with the creation of narratives that resonate with sei-katsu-sha in the domain of digital marketing.
- Point2.
Overwhelming hardware investment and node-based process to offer unimagined ways of production
In an effort to augment creativity by leveraging the fast-evolving methods of using AI, we promote the construction of a stable mass-production system with a reinforced GPU environment (physical infrastructure) and a unique workflow to avoid dependence on any single person by breaking down the complicated creative generation process into nodes. We thus eliminate trade-offs between quality and quantity and accelerate investment and systematization to deliver AI-Powered Creativity that can deliver quality outputs.
- Point3.
Multi-agent ecosystem for autonomous control
of the complex marketing processWe are moving one step beyond the adoption of separate AI agents to promote ONE-AIGENT, our AI agent-powered service that provides comprehensive support for the entire digital marketing process, with multiple specialized AI agents working together autonomously. Its key features designed to upgrade the complex marketing process include the “orchestrator,” which controls the entire process from strategy planning to production, operation and analysis for automation and sophistication, as well as the “zero data sharing” concept to make the best of first-party data securely without sharing raw data among companies.
- Point4.
Creative legal and governance structure
to be aggressive within the rulesWe help maximize brand equity while regarding the legal and ethical risks of using AI as a guardrail to help explore the frontiers of expression. Assisted by “creative lawyers,” who are highly experienced in the field of production and have advanced legal expertise, we back up aggressive expressions within the limits of rules from the legal aspects, avoiding risks involving copyright, among others. We also ensure a secure environment for clients to deploy AI by examining the transparency of training data and offering a structure for operation and transparent governance under our original guidelines.
FOUNDATION

Human Centered AI Institute
(HCAI Institute)An R&D unit on cutting-edge technology to expand creativity and to study and practice human-centered AI technology based on Sei-katsu-sha Centric Mindset

Human-Centered AI Professionals
(HCAI Professionals)A group of AI experts drawn from Hakuhodo DY Group companies to support the business of clients with a new category of AI-powered marketing

Magicx consulting
A DX consulting team to lead Japanese companies to successful digital transformation with an approach based on Hakuhodo DY Group’s Sei-katsu-sha Centric Mindset and customer data

Hakuhodo Technologies
A tech strategy unit to lead the fusion of creativity and technology

ONE-AIO Lab
An R&D unit on AI optimization (AIO) specialized in the design of brand strategy and support for business growth in the domain of AI search

AIO Web Experience Consortium
A consortium to promote a range of AIO initiatives, from AI-friendly website construction to the development of next-generation owned media
AI POLICY
The Hakuhodo DY Group’s Global Purpose is:
“Aspirations Unleashed break down boundaries, open new doors and usher in new eras for every sei-katsu-sha, organization and society.” Artificial intelligence (AI) holds great potential for realizing a world
where sei-katsu-sha can unleash their aspirations—the deep yearnings of their hearts—
and live lifestyles of their choosing.
- 1. Sei-katsu-sha-Centered Principle and Social Contribution
- 2. Expanding the Potential of Sei-katsu-sha
- 3. Pursuit of Safety
- 4. Pursuit of Fairness and Justice
- 5. Transparency and Accountability
- 6. Protection of Intellectual Property
- 7. Protection of Privacy and Confidential Information
- 8. Appropriate Use and Human Intervention in Decisions
- 9. Development of AI Human Resources and Improvement of Literacy
- 10. Ensuring Security
- 11. Ensuring Fair Competition
- 12. Promotion of Innovation