AI Agent-Powered Programmatic Advertising Service
AI agent service specialized in programmatic advertising to upgrade the marketing process
and transform business, ranging from market understanding and planning
to execution and effectiveness measurement
Our AI agents work on every process to accompany the building of an optimized database, MCP server and AI agent infrastructure. Learning from the wealth of marketing data that the Hakuhodo DY Group has accumulated over the years, our expert AI agents will help clients grow their business with cutting-edge advertising operation technology.
* AI agent-powered programmatic advertising is one of the key services of ONE-AIGENT, a package of AI agent-powered marketing support services offered by Hakuhodo DY ONE.
Capabilities of our AI agent-powered programmatic advertising service
Marketing process reform by expert AI agents
This service consists of mutual collaboration among groups of proprietary expert AI agents of Hakuhodo DY ONE. We offer a constellation of expert AI agents specialized in specific processes including market analysis, insight research, creative generation, optimization and analysis reporting. In addition to the seamless functioning of the agents, we help companies to solve their complex advertising operation issues by realizing highly-automated, cutting-edge advertising operation technology through the collaboration of our experienced talents and AI agents.
Strategy upgrading with proprietary knowledge data of the Hakuhodo DY Group
Not limiting ourselves to the mere introduction of AI technology, we leverage the sei-katsu-sha data infrastructure of the Hakuhodo DY Group, one of the largest in Japan, and expert AI agents learning from our abundant knowledge data accumulated over the years in the course of advertising operation. We strengthen strategies for corporate advertising operation with AI technology in a data-driven way.
Service features
This service features a constellation of Hakuhodo DY ONE’s proprietary expert AI agents, optimized for specific processes in programmatic advertising. These agents work with each other to provide comprehensive support for corporate advertising operation.
Expert AI agent constellation shaping our service (selected groups of agents)
Strategy planning agents
Our strategy planning agents combine a wide variety of internal and external data to perform the whole process from self-analysis to copy generation. By leveraging the output of deep market analysis and insight research, we enable quality strategy planning.
AI agent module:CREATIVE BLOOM PLANNING
Research and analysis agents
Our research and analysis agents perform various analyses on a single platform with consistency, connecting with the customer data and systems owned by the Hakuhodo DY Group. They automatically output the results of various analyses from disparate datasets including for visualizing market structure and defining targets.
AI agent module:STRATEGY BLOOM PLANNING
Concept-making supporting agents
These agents support concept development based on insight-oriented stories, building on know-how in concept development directly passed along by renowned creators. With an AI-powered sounding board interface (patent pending) we deliver a human-centered interface to propose ideas that are hard for humans to come up with and novel questions to create new markets.
AI agent module:STRATEGY BLOOM CONCEPT
Text advertising operation optimizing agents
These agents optimize the operation of text advertising with our proprietary LLM. By generating winning copy and identifying winning combinations, we deliver a mechanism for semi-automatic operation of a PDCA cycle for verifying and improving the effectiveness of advertising copy.
AI agent module:CREATIVE BLOOM TEXT Ads
Creative agent platform
This consists of a group of agents that lead to great creatives and a production process management platform that supports them. Our creative analysis agents and framework proposal agents help produce creatives efficiently in line with an optimal direction flow.
AI agent module:CREATIVE BLOOM DISPLAY Ads
Optimizing agents
Our optimizing agents autonomously ensure daily adjustments and monitoring of advertising operation. Working with the ads account of the client, we maximize the quality of AI-powered operation with three agents – for optimization, budgetary management and monitoring, respectively.
AI agent module:Advertising Flow
Analyzing and reporting agents
These form an agent dashboard that links the client and Hakuhodo DY ONE. Each of the three AI agents – for reporting, analysis and checkback, respectively – is called upon to perform advertising outcome reporting and creative checkbacks, thus ensuring the automation of analysis and review.
AI agent module:iPalette