Re:Communi­cation

Our business is built on respect for human rights. Hakuhodo DY ONE is working to ensure data protection, information security and advertising quality. We also take action to ensure respect for human rights and compliance across the value chains through our procurement policy and partnerships.
Under our corporate slogan “SHAPE the NEXT ONE,” we are seeking to earn the trust of society with responsible communication, creating value while complying with laws, regulations and rules.

Corporate Slogan of Hakuhodo DY ONE

Performance in FY2024 
Human rights training participation rate: 88.9% 
Human rights assessment response rate: 76.8%

Human Rights Policy 

We believe that consideration for human rights should be at the heart of the business of the Hakuhodo DY Group, which comprises companies built on human resources. Under the Group Human Rights Policy developed in line with international standards, we are taking action on respect for human rights involving not only the employees but also the entire value chain including partners.

Hakuhodo DY Group’s Human Rights Policy View in another window

Human rights due diligence

By implementing human rights due diligence to ensure that our responsibility to respect human rights is properly fulfilled in accordance with the United Nations Guiding Principles on Business and Human Rights (UNGPs), we are striving to demonstrate accountability for the impact of our business activities in relation to human rights. Furthermore, based on the results of human rights due diligence, we are focusing on measures addressing salient human rights issues.

• Examples of assessment-based actions
  • Enhanced training and briefing on human rights abuse for new hires
  • Further awareness raising about consultation services
  • Robust attendance management to address excess work, awareness raising about well-regulated workstyles, AI-powered work efficiency

Hakuhodo DY Group’s AI Policy

Hakuhodo DY Group’s AI Policy View in another window

Ensuring advertising quality

We are working to ensure the quality of ad posting destinations and advertising traffic under the guidelines of the Japan Interactive Advertising Association (JIAA).

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Personal Information Protection Policy

We have drawn up a Personal Information Protection Policy to provide for basic matters regarding the protection of personal information. We have also announced that we are committed to appropriate processing of personal information in compliance with applicable laws and regulations, guidelines provided by the government, industry standards and internal rules, among others, regardless of whether the information has been collected on our own or entrusted by our business partners.

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Information Security Policy

To be a corporate group that contributes to the future of digital society and is trusted by society, we have drawn up, and are committed to compliance with, an Information Security Policy on the proper protection and handling of information assets.

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Data utilization for advertising purposes

Hakuhodo DY ONE utilizes information on internet users obtained from websites and other sources for providing a wide variety of services. The Company is committed to proper utilization of information by providing for basic matters regarding its use and complying with relevant laws and regulations.

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Basic Procurement Policies and Guidelines

Hakuhodo DY ONE ensures that its transactions are based on sound, fair and equal partnerships as per the Hakuhodo DY Group Basic Procurement Policies and the Hakuhodo DY Group Procurement Guidelines.We ask our partner companies for their understanding and cooperation, and to conduct transactions with subcontractors in the same manner.

Hakuhodo DY Group Basic Procurement Policies Opens in a new window Hakuhodo DY Group Procurement Guidelines Opens in a new window