DATA TECHNOLOGY

Accelerating business with data-driven decision-making.
A partner that supports the sustainable growth of clients
by leveraging the power of data and technology.

Hakuhodo DY ONE fuses its data platform, one of the largest in Japan, with cutting-edge AI technology to strongly boost the use of data by clients. We deliver innovative values with data-driven and AI-powered decision-making by analyzing huge volumes of scattered data to visualize insights that were previously invisible. Our track record and abundant knowledge developed over the years, along with our expertise in making the best of AI, ensure total support for clients covering a wide range of areas from data strategy planning to execution, and to insourcing.

Building a data platform

We build a foundation for business growth adapted to the AI era. In line with the targets set by the client, we design and build an optimal data platform in anticipation of AI adoption including for data collection, integration and management.

Data analytics and utilization

We support practical data utilization by deriving insights from data. By gaining useful insights from huge volumes of data, we seek marketing strategy optimization and more precise decisions, thereby facilitating data-driven decision-making.

Support for Google Marketing Platform account operation

As a resale partner to Google Marketing Platform (GMP), we fully leverage Google’s cutting-edge technology including GMP and AI to optimize data analytics and ad operation. We support the business growth of clients with data-based marketing.