Data Analytics
Hakuhodo DY ONE’s data-driven growth strategy:
Unlock the future of your business with data analytics
The power of data directly fuels business growth when harnessed effectively. Hakuhodo DY ONE works with clients to design data analytics plans optimized for their current situation and future goals, providing end-to-end support, from database construction and tool implementation to operation and continuous improvement. We flexibly combine an array of tools and methodologies to support frontline, actionable data analytics that drive data-driven decision-making and business transformations.
OVERVIEW
Overview of our services
Data analytics is much more than the tabulation and visualization of numbers. Truly valuable analytics require the ability to find clear links to business challenges and translate findings into concrete marketing initiatives. Hakuhodo DY ONE prioritizes the following core values in our data analytics services.
Pursue business outcomes
We focus on long-term growth rather than short-term fixes, through meticulous requirements definition and design. We propose actionable data analytics that capture shifts in consumer behavior and sentiment and solve real-world business challenges and bring about tangible outcomes — not analysis for analysis’ sake.
Transparency
We explain the processes and findings of analytics and data design clearly and openly, ensuring they are grasped by those working on the front lines. Our approach prioritizes transparency in order to empower clients to make confident, data-driven decisions.
Comprehensive customer support
Even once the tools have been implemented, we provide ongoing support through regular meetings and consulting, covering both technical and strategic aspects. We follow the implementation into the workplace, to ensure data analytics are ingrained in operations and translate into tangible business outcomes.
FEATURES
Service features
Hakuhodo DY ONE helps enterprises make data-driven decisions using our proven implementation and consulting capabilities based on decades of marketing insight. We make full use of our unique data analytics competencies, listed below, to deliver optimal solutions that accelerate client business growth.
Integration of data and technology based on our sei-katsu-sha insight
We go far beyond just crunching numbers. Working from Hakuhodo DY Group’s sei-katsu-sha insight, we excel at combining qualitative data (interviews, ethnography studies, etc.) with quantitative data to gain a deep understanding of sei-katsu-sha insights and psychology. This approach discovers latent needs and sentiments that data alone cannot capture, enabling more personalized and effective marketing.
Adaptability to cutting-edge technologies and a wide array of solutions
We proactively incorporate the latest digital technologies to provide even more advanced data analytics. We use many tools, maintaining a vendor-neutral perspective, and have extensive project experience across industries and business domains. We make use of our proprietary AudienceOne® DMP, and our track record in supporting the implementation and operation of CDP / MA / BI tools, so that we can propose optimal solutions tailored to the client’s challenges and requirements through strong partnerships with major platform providers.
Examples of tools we use
Data measurement and analytics tools implementation and utilization support
Data measurement and analytics tools: Google Analytics 4, Adobe Analytics
Advanced data integration and analytics technologies and our professionals
We have the expertise and technologies to integrate and analyze across platforms diverse data sources — including advertising data, website data, CRM data, offline data, and market / competitor data. We enable effective data utilization, centered on Hakuhodo DY ONE’s proprietary AudienceOne® DMP. Our externally recognized, well-qualified professionals provide consistent support from implementation to operation and utilization. We also possess extensive experience in developing and operating AI-powered analytical tools. Our team, having expert knowledge in consulting, development, and analytics, provides complete support for clients’ digital transformation initiatives.
Full-funnel support and implementation strategies
Hakuhodo DY ONE uses data to optimize digital marketing. This includes everything from the data infrastructure construction and utilization we’ve developed over many years to execution of initiatives like programmatic advertising, owned media, e-commerce, and CRM. We also use data to seamlessly connect the entire marketing funnel, from awareness to acquisition and CRM, and deploy analytics results directly into actual ad operation improvements, website enhancements, content optimization, CRM initiatives, and other strategies. Our operational structures and expertise enable rapid hypothesis testing of strategies, improvements, and re-execution. This delivers results that contribute directly to business growth, rather than just stopping once the analytics have been run.
ASSIGNMENT
Challenges solved with our data analytics services
In today’s increasingly digital business landscape, companies generate and collect vast amounts of data daily. However, transforming this data into real business outcomes requires specialized expertise and execution capabilities. Hakuhodo DY ONE unlocks the full potential of clients’ data utilization through our data analytics services, helping clients gain a competitive advantage.
Data visualization and data storytelling
To address the challenge of complex data analytic results being difficult to use on the front lines, Hakuhodo DY ONE combines the practical knowledge of applying cutting-edge AI technology to marketing with our extensive marketing expertise cultivated over many years to derive actionable insights directly relevant to business. We transform complex data analysis results into easy-to-understand dashboards and reports (including BI tools) and present them in an intuitive format accessible to everyone. This supports fast and precise data-driven decision-making.
Fostering data-driven cultures in which data is used to make decisions
While many companies face the challenge of establishing a culture of data utilization within their organizations, Hakuhodo DY ONE provides support to enhance data literacy through on-site assistance by our well-qualified professionals. We help entrench data utilization within corporate organizations and cultivate a culture where every employee can confidently make data-informed decisions.
