CRM Consulting
We support the formulation and execution of optimal CRM strategies
that help reach business goals
Customer relationship management (CRM) is an approach and a mechanism designed to build strong relationships with customers and foster lasting trust and goodwill — in short, boosting customer loyalty. CRM is more than just managing customer information; it involves understanding each customer’s needs and behaviors to deliver services and communications that meet those needs, thereby elevating customer loyalty.
Hakuhodo DY ONE’s CRM consulting: Three values that build customer loyalty
In today’s increasingly digital business landscape, CRM is a critical element at the core of corporate growth strategies. Making use of our years of marketing support experience and deep insights, Hakuhodo DY ONE provides end-to-end CRM support, from planning CRM strategies optimized for client business goals and challenges, to system construction and the execution and operation of strategies.
Gaining multifaceted customer insights based on our sei-katsu-sha approach
By integrating fragmented customer data, such as purchase histories, inquiry records, and web behavior logs, we make it possible to get a 360-degree view of customers. We apply our sei-katsu-sha approach to deepen our understanding of customers, including the latent needs and sentiments of sei-katsu-sha and their media engagement behaviors. Taken together, this allows us to capture multifaceted customer insights not revealed by surface-level data alone, and determine what is going on with customers at the present moment.
Using data to craft personalized, heart-moving communications
Based on integrated customer data and insights, we deliver messages and services tailored to each individual customer at the optimal times with the optimal methods. By combining our extensive marketing insights with our data utilization know-how, Hakuhodo DY ONE crafts personalized communications that move customers emotionally. Such communications build deep dialogue with customers and drive maximum engagement.
Strategically boosting customer loyalty that underpins sustained business growth
We build customer loyalty not as an isolated initiative, but as a strategic framework directly linked to maximizing customer lifetime value (LTV) and driving sustainable business growth. We work to gain a solid understanding of clients’ business models and market characteristics in order to provide full support, from designing data-based customer nurturing programs to transforming organizations and processes. This transforms customer relationships into sustainable assets for clients, contributing to business growth.
Service areas
Hakuhodo DY ONE provides CRM consulting services based on our extensive marketing insights. We formulate CRM strategies optimized for client business goals and challenges and provide integrated assistance all the way through to execution. Our particular strength lies in developing and executing strategies that deliver consistent brand experiences to all customers across all digital touchpoints.
Data strategy development: We design optimal methods for collecting, integrating, and utilizing customer data. We build data infrastructure that can be leveraged for marketing activities while respecting privacy.
Customer segmentation design: Using statistical methods and AI, we build precise customer segments based on purchasing behaviors and preferences. We then design the optimal approach for each segment.
Omnichannel strategy establishment:We develop strategies to deliver consistent brand experiences to all customers across all digital touchpoints.
Customer nurturing program development: We design comprehensive programs covering the entire customer lifecycle, from acquiring prospects to retaining and nurturing loyal customers.
Organizational and process transformation support: We assist in improving organizational structures and operational processes to effectively execute CRM strategies.
Related services
Hakuhodo DY ONE’s CRM consulting works alongside the following related services to provide comprehensive support for clients’ digital marketing.
Data platform construction
Data analytics
If you want to build stronger relationships with your customers or make better use of your customer data, please contact us at Hakuhodo DY ONE. We will work with you to devise the optimal CRM strategies for you and provide consistent support through execution and operation.
