Marketing automation (MA) implementation and utilization support

Marketing automation (MA) tools are platforms designed to automate marketing activities. MA tools automate a series of processes, from collecting and analyzing customer data, to content delivery, lead nurturing, and performance measurement, making it possible to run efficient and personalized marketing strategies. Hakuhodo DY ONE provides complete MA support, from formulating MA implementation strategies tailored to your business goals and marketing challenges, to system selection, implementation support, and operational optimization. Proper utilization of MA tools improves marketing efficiencies, boosts customer satisfaction, and ultimately enlarges sales and profits.

There are many more customer touchpoints in today’s business landscape, and the importance of individualized communications has grown significantly. With conventional manual marketing methods however, it is difficult to make effective use of ever-growing customer data to deliver the right message at the right time. Bringing in MA tools enables automated segmentation, based on customer behavior and profiles, so that messages are delivered at the right times to suit each individual customer. This leads to more effective marketing activities, such as streamlining lead nurturing, identifying customers with high purchase intention, and approaching customers at risk of leaving in an appropriate fashion. MA is more than just automation tools; it is a strategic platform for deepening customer understanding and delivering better customer experiences. It lets you run rapid PDCA cycles by designing strategies based on customer journey maps, optimizing via A/B testing, and providing access to detailed performance measurement and analytics functions.

Hakuhodo DY ONE assists use of MA tools by clients with our proven MA construction capabilities and our consulting experience based on decades of marketing insight.

Past successes

Hakuhodo DY ONE has extensive experience with project in which we aided multi-platform strategies, such as email, LINE, and app push notifications. With a rich track record of integrating MA with many other CDP tools, we help solve client challenges starting by creating optimal segments using the client’s own broad data sources and then designing and implementing specific customer journeys for each segment.

Our organization

In addition to MA tool implementation and configuration, we provide integrated PDCA cycle support that extends from strategy planning to operations and performance verification. Our team of professionals has numerous certified specialists for each tool, allowing us to maximize the effectiveness of strategies with our deep expertise in both marketing and systems.

Tools we support

Awards and certifications (as of June 2026)

  • KARTE
    • KARTE Official Partner
    • KARTE Fundamentals Advanced Certificate
    • Rising Star award (FY 2025)
  • Salesforce
    • Marketing Cloud Engagement Administrator certification (largest in Japan)
    • Marketing Cloud Engagement Specialist certification
    • Marketing Cloud Engagement Consultant certification
    • Marketing Cloud Engagement Developer certification
    • SFUG CUP finalist (2024, 2026)

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