Support for Deployment and Adoption of KARTE

End-to-end seamless support, from deployment to operation and result generation
Optimizing the use of KARTE depending on the marketing issues and needs facing the client

KARTE is a customer experience (CX) platform offered by PLAID, Inc. that provides information and experience optimized for individual customers. Thanks to its ability to analyze behavioral data in real time and visualize data, as well as its significant scalability, KARTE is ideal for addressing marketing issues and needs at various phases.

Are you facing any of these problems?

For those who have yet to deploy KARTE

• Uncertainties about effectiveness

  You are not sure about the customer experience and the potential effectiveness of deploying KARTE.

• Complexities about initial settings and coordination work

  You are concerned about the technical aspects of initial settings and coordination with existing external tools due to uncertainties about specific procedures and man-hours required.

• Concern about post-deployment operation

  You are not sure if you can build and sustain an effective operational framework on your own after deploying KARTE due to limited internal resources.

For those who have deployed KARTE

• Unavailability of end-to-end marketing support

  You cannot find any partner capable of providing end-to-end, seamless support ranging from media operation to KARTE-powered website upgrading.

• Lack of capacity for data analysis and campaign planning

  You cannot afford sufficient manpower and time for productive tasks including data analysis and new campaign planning.

• Monotonous campaign ideation

  You always end up implementing similar campaigns, unable to generate new ideas or approaches by making the most of KARTE.

• Lack of expertise in improved use

  You need specific advice on how to take a step forward from the current level of using KARTE to develop a more sophisticated marketing strategy.

Hakuhodo DY ONE helps companies at various phases,
regardless of whether they have deployed KARTE or not.

Track record in the deployment and adoption of KARTE

Support cases

Conversion rate improvement with increased LINE friends
and landing page optimization (cosmetics industry)

Issues

• Limited number of LINE friends resulting in limited long-term communication measures
• Orders for trial kits not leading to regular product purchases

Action & result

Increase of LINE friends

• We implemented a popup campaign using coupon gifts as a hook to increase LINE friends and boost purchases.
• As a result, the number of users registered as LINE friends rose 119% in one month, with coupon users accounting for some 30% of the increase.

Landing page optimization

• We rearranged the landing page content to analyze the configuration of content that best induces purchases.
• Based on the findings, we relocated “Product features” from the middle to the top of the landing page, thus raising the transition rate from 8.3% to 13.4%.

Promoting skin check content and raising the completion rate (cosmetics industry)

Issues

• Low transition rate to skin check content creating a major bottleneck for post-order redirection of users
• Many users abandoning after transiting to skin check content

Action & result

Banner upgrade to increase the transition rate

• We added appealing text to existing banners to compare their effectiveness.
• As a result, the transition rate to skin check content rose x2.25 vs. the traditional banners.

Improvement of the skin check completion rate with a step bar

• In order to prevent abandonment after transiting to the skin check page, we introduced a step bar so that users can see the whole picture of the content and understand where they stand within the skin check process.
• As a result, we succeeded in raising the skin check completion rate by x2.7.

Promoting conversion by increasing LINE friends and optimizing the landing page (real estate industry)

Issue

• Many users abandoning the website before asking for documents

Action & result

Increase of LINE friends

• We encouraged less-motivated users on LINE to prevent abandonment before asking for documents.
• As a result, we succeeded in boosting registration as LINE friends while maintaining conversion rates on the website, including for document requests, effectively capturing over 50% of the friends through popups.

Landing page optimization

• We reviewed the content, configuration and visibility of the landing page to verify the most click-friendly settings.
• As a result, the click-through rate increased five-fold for document requests, as compared with the traditional floating banners.

Support for customer feedback automation and CX improvement (real estate industry)

Issues

• Difficult to improve services after launch due to lack of feedback from customers
• Not capable of data-driven improvement in customer experience (CX) or actions to promote continued use

Action & result

Deployment of KARTE and support for CX

• We introduced KARTE for campaigns leveraging online behavioral data and membership information. Hakuhodo DY ONE provided end-to-end support ranging from UI/UX analysis for the website to CX mapping, tagging for KARTE, and planning/implementation of online customer services.

Personalized popups

• We set delivery conditions using measurement data including on access frequency and user behavior to display the optimal banner for each user.

Automated collection of customer feedback

• We deployed questionnaire popups across the channels depending on user behavior, setting a scenario for automatic message delivery to encourage responses from users who have yet to answer.

Optimizing the first view of the landing page and reducing production cost (telecommunication industry)

Issues

• Frequent gaps between ad creative and landing page content, possibly contributing to abandonment
• Higher production cost with more ads when creating different landing pages for different ads

Action & result

Maximization of conversion rate with dynamic optimization of landing page

• We sought to maximize the conversion rate by dynamically optimizing landing page content depending on the ad creative that activates the user to make the user experience more consistent.
• As a result, it became possible to assess advertising effectiveness by appeal point.

Reduction of production cost by diversifying content display

• We reduced the cost of producing creatives by changing the display of the first and second views of a single landing page depending on the characteristics of the user.
• As a result, we succeeded in substantially reducing the burden of landing page production per ad.

Optimizing user redirection among multiple landing pages (insurance industry)

Issues

• Different banners leading to different landing pages (Insurance A, Insurance B) possibly resulting in users reaching a landing page that does not match their interests
• Loss of opportunities as users reaching the landing page of an unexpected product cannot get the information they want

Action & result

User redirection with LPO

• To address the problem of users being redirected to multiple landing pages after clicking on an ad irrespective of their intention, we supported landing page optimization (LPO) so that incoming users can reach the right information.

Mutual redirection banners

• We posted a banner on the first view of the landing pages for both Insurance A and Insurance B to redirect users to the other insurance product.
• As a result, we succeeded in smoothly redirecting disappointed users to another landing page, effectively reducing abandonment due to user-landing page mismatch and improving accessibility to desired information.