SERVICE

End-to-end support to address digital marketing issues,
from strategy planning to execution and improvement

Hakuhodo DY ONE is a digital marketing company that supports the business growth of clients by leveraging our expertise in digital marketing nurtured since the early days of online advertising, and Sei-katsu-sha Centric Mindset, the conceptual ground zero of the Hakuhodo DY Group.

Revolving around the three service categories of transformation, data technology and marketing communication, we provide comprehensive support for the business growth of clients.
We provide one-stop support for a wide range of areas, from data and other infrastructure development to the execution of marketing initiatives leveraging such infrastructure, and to transformation in support of organizational change and DX, making full use of various marketing assets. Through 360 support for digital marketing, we contribute to the sustainable growth and improved corporate value of clients.

Comprehensive support for digital marketing

Transformation

Fully leveraging marketing assets
to accelerate the transformation
of business and organization

We support sustainable growth by utilizing a wide range of marketing assets in an integrated manner and ensuring that business evolution goes hand in hand with the growth of organizations and human resources that support it.

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Data Technology

Fully leveraging data and AI
to accelerate business
decision-making and transformation

We fuse our data infrastructure, one of the largest in Japan, with cutting-edge AI technology to strongly boost the use of data by clients.

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Marketing Communication

Providing full-funnel support
for the marketing, DX and
business growth of clients

We help clients solve marketing issues and maximize business results by fully leveraging our deep insights built on Sei-katsu-sha Centric Mindset and our wide range of assets that enable comprehensive support for digital marketing.

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SEARCH SERVICE

Digital advertising (activation)

We want to improve the performance of actionable/programmatic digital ads.

Suggestions for improvement with advanced reporting, enhancement of automatic bidding, creative PDCA, ad coordination with predictive models, etc.

Digital advertising (awareness, creative production)

We want to increase brand awareness through further reach to potential users.

Awareness combined with activation, integrated strategy with scope ranging from TV commercials to digital ads, maximization of reach to specific generations (Gen Z, seniors), etc.

Owned media & social media

We want to increase organic inflow and enhance communication on owned and social media.

Maximization of visitors from social media and search engines, action for adaptation to AI search, construction of an effective content management process

CRM & CX

We want to improve the customer experience (CX) and maximize LTV.

Better engagement using LINE, honing of CRM initiatives with data integration, improvement of LTV as a longer-term achievement

Data analysis and visualization

We want to refine website and app measurements for better analysis and visualization.

Advanced analysis beyond media reporting, visualization across devices, data-based, faster decision-making

Data infrastructure & privacy

We want to prepare ourselves for the post-cookie era and proceed with the secure use of data and infrastructure development.

Complementation of measurement under cookie regulations, data sharing with privacy considerations, development of internal data infrastructure and rules

Generative AI

We want to deploy generative AI in marketing and business.

AI-powered quality creative, brand design, business transformation, survey on citation by AI search engines

E-commerce & media

We want to grow sales on e-commerce sites and monetize owned media.

Strategy execution ranging from malls to owned e-commerce sites, data field improvement, maximization of profits on ad inventories for media companies