SEO Consulting
Our SEO consulting, backed by years of real-world experience and expertise,
helps businesses grow with end-to-end support, from research to operations
What is SEO consulting?
The goal of Hakuhodo DY ONE’s SEO consulting is to strengthen the foundations of clients’ business revenue while clearly defining the role of SEO within marketing strategies. Making use of our extensive experience and advanced technical capabilities, we provide end-to-end support from website traffic generation to producing results.
Strengths of Hakuhodo DY ONE’s SEO consulting
1. Wealth of real-world experience and knowledge since the dawn of SEO
Hakuhodo DY ONE has built a proven track record spanning a quarter century, from the earliest days of SEO to the present. We provide support in the digital marketing field, starting with SEO, mainly for domestic clients boasting many of the top market shares in Japan as well as major portal site operators. These many years of experience and a wealth of practical knowledge are the bedrock of Hakuhodo DY ONE’s proven SEO consulting. Furthermore, as a member of the Hakuhodo DY Group, we pair the Group’s broad and diverse assets with SEO to produce synergistic benefits unattainable through single strategies. This is our strength: having the ability to support comprehensive marketing strategies.
2. Studying the latest SEO trends with an R&D organization
Hakuhodo DY ONE set up a Search Experience Optimization (SXO) R&D department that researches optimizing search experiences. The department’s R&D efforts focus on understanding user search behavior and achieving business outcomes for companies by continuously studying the latest domestic and international trends and disseminating information. As a result, we possess a wealth of knowledge accumulated over many years and consistently maintain cutting-edge SEO expertise.
Hakuhodo DY ONE’s SEO strategies for sustained business growth
SEO has a history dating back over 25 years, and many companies recognize its importance and have implemented SEO strategies. Very few companies, however, successfully connect SEO directly to business outcomes and maximize its potential.
Cases where SEO fails to generate expected business results generally boil down to the following two main issues.
— Failure to appear at the top of searches
This occurs when aiming for highly competitive keywords or due to a lack of knowledge. Resolving this issue requires keyword selection skills and technical expertise with search algorithms.
— Appear at top of searches but fail to drive business results
This scenario has become particularly problematic in recent years. Appearing at the top of searches or benefiting from temporary traffic spikes does not necessarily translate into conversions or sales. Integrating SEO into the business’s overall marketing strategy and committing to SEO is essential to generate results.
Four common SEO challenges
Hakuhodo DY ONE can solve all of them
While SEO challenges today have diversified and grown more complex due to advances in search engines and market shifts, the fundamental structure of issues remains largely unchanged. We believe SEO challenges can be consolidated into the following four categories. Hakuhodo DY ONE reaches solutions to these complex challenges with our proprietary knowledge and technology.
Keywords
- Which keywords should we target?
- Are there other keywords we can target?
- How should we respond to a drop in display ranking for a specific keyword?
- How do we translate top search appearances into conversions?
Content
- What kind of content should we prepare?
- How should we evaluate the worthiness of content?
- How should we make use of content marketing?
- How do we create content?
User experience (UX)
- How do we delineate the optimal search experience?
- What is the optimal UX, including search?
- What UX aspects should be considered from the point of view of SEO?
- Who should think about UX and to what extent?
Technology
- How should we proceed with mobile optimization?
- How should we deal with voice searches?
- How should we deal with overseas search engines?
- What SEO strategies should large sites adopt?
- What measures should be taken for multilingual sites?
- What is the best way to handle the rise in generative AI?
Hakuhodo DY ONE handles not only SEO but also all aspects of digital marketing. We help clients produce results with an integrated approach that goes beyond solving SEO challenges, extending into areas like content, UX, and AI optimization (AIO). For details on our owned media strategies, which are designed to produce sustainable results across entire websites, please see our Owned Media Consulting page.
Owned media consultingHakuhodo DY ONE’s SEO consulting process
Hakuhodo DY ONE’s SEO consulting focuses on optimizing for search users, not just search engines, and on contributing to business revenue. We design and implement SEO with a phased approach. At each stage, we demonstrate leadership as a consultant from both SEO and marketing perspectives, providing a powerful push for client success.
