Full-Funnel Marketing

FULL-FUNNEL MAKETING

Hakuhodo DY ONE’s full-funnel marketing is an integrated marketing approach that optimizes customer experiences. Centered on Hakuhodo DY Group’s sei-katsu-sha insight, this approach pairs cutting-edge AI technology with one of Japan’s largest data platforms. This gives us deep understanding of consumers’ complex purchasing behavior, from awareness to purchase and beyond to building repeat purchases and loyalty, that lets us deliver optimal communications and experiences that resonate with sei-katsu-sha at every touchpoint. Through AI-powered data analytics and robust partnerships with platform providers, we drive sustainable business growth for companies. Furthermore, our on-site, embedded support provides forward momentum to corporate marketing operations and accompanies your business growth with a genuine one-team system.

Digital ad communications

Digital ad communications

We obtain maximum results with optimized media planning and operations that work across an array of digital advertising channels, including search-linked ads and display ads. We apply our ONE-AIGENT AI agent service to seamlessly interoperate AI agents optimized for individual processes, from planning to execution of programmatic ads and from generating creatives to measuring their effectiveness. Our overarching aim is to provide the latest ad operations technology.

Owned media

Owned media

We provide comprehensive support — from strategy development to content planning, production, operations, and effectiveness measurements — for company-owned media such as corporate websites, blogs, and social media accounts. We deepen brand understanding and resonance and strengthen engagement with sei-katsu-sha with high-quality content based on our sei-katsu-sha insight.

Commerce strategy, construction, and operations

Commerce strategy, construction, and operations

We support all aspects of e-commerce businesses, from launch to growth. This includes e-commerce site strategy development, construction, SEO, content development, inventory management, fulfillment support, and customer service. By running e-commerce businesses efficiently, based on data and technology, and considering the use of Amazon and other D2C platforms, we both maximize sales and enhance the customer experience.

Customer engagement

Customer engagement

We design and execute one-to-one communications with customers via multiple channels, such as email marketing, LINE, and app push notifications. We boost customer satisfaction and engagement through deep analyses of customer data and provision of personalized experiences, with the aim of maximizing customer lifetime value (LTV).

Hakuhodo DY ONE’s full funnel marketing approach

Deep insight based on our sei-katsu-sha insight

We take the time to deeply understand customers not merely as consumers, but as sei-katsu-sha with diverse values and lifestyles. Collaborating with specialized marketing teams like Hello Z and the Reiwa Seniors Research Institute, we leverage insights about each generation for marketing purposes.

AI technology plus one of Japan’s largest data platforms

Making full use of DMPs like AudienceOne®, AI-powered prediction and optimization tools, and our ONE-AIGENT AI agent service, we enable data-driven, AI-powered decision-making and strategy execution.

Strong partnerships with major platform providers

We have built strong relationships with the leading platform providers as a premium partner. These relationships are why only Hakuhodo DY ONE can deliver this type of optimal cross-media reach and maximized effectiveness, through first-to-market product launches, exclusive offerings, and sharing of the latest information.

See here for all our awards and certifications

Creative-first approach

We prioritize creatives as the most critical factor influencing digital advertising performance. We have shifted from the conventional approach of target design (the audience) followed by creative design (what to show) to a creative-first approach: creative design (what) followed by gauging the target (who responded). By delivering ads based on creatives first, we can uncover new target audiences and break through performance plateaus in programmatic advertising.

On-site support for close collaboration

We offer close, on-site collaboration for a wide range of tasks including BtoB marketing, CRM, project management, solution implementation, and research with our ONE-SITE on-site marketing support service. By viewing challenges through the same lens and maintaining close communications, we supply forward momentum to corporate marketing operations and accompany your business growth with a genuine one-team system.

ONE-SITE, an on-site marketing support service

INFORMATION