Owned Media Consulting
We enable clients to realize sustainable results with owned media strategies
that integrate SEO, UI / UX, content marketing, and AIO
STRATEGY
Owned media strategies that produce sustainable website results
Marketing activities using websites involve various methodologies, such as SEO, UI / UX, and content marketing. However, implementing individual measures in isolation not only limits their effectiveness but also, in some cases, can cause interference with each other, preventing the desired results from being achieved. Hakuhodo DY ONE provides owned media strategies that produce sustainable results. With these strategies, we clearly define the ideal state of the website by working backward from the overall business objectives and then execute SEO, UI / UX, and content marketing in an integrated manner.
Adapting to the AI search era — incorporating AI optimization (AIO) into owned media strategies
As AI search becomes commonplace and significantly changes sei-katsu-sha search behaviors, failure to ensure AI correctly recognizes and displays information on a site will lead to lost web visit opportunities. Hakuhodo DY ONE offers strategies that incorporate AIO, as well as existing SEO and content measures, to support the implementation of owned media ready for the AI era.
STRENGTHS
Strengths of Hakuhodo DY ONE’s owned media solutions (website improvements)
Hakuhodo DY ONE possesses three core strengths — the power of full service, the power of analytics, and the power of momentum — that support the business growth of our clients.
Power of a full-service provider that can address all kinds of business challenges and inquiries
Hakuhodo DY ONE makes use of Hakuhodo DY Group assets to deploy awareness and customer acquisition strategies that combine mass advertising, digital advertising, and SEO. We also provide end-to-end support from planning UI / UX and designs that preserve SEO rankings to implementation. We were among the first companies to release AIO solutions ahead of the AI era. In addition, we continuously refine our services in step with AI technology progress while providing optimal solutions that combine these services with traditional measures. Our full-service ability that flexibly applies a wide range of measures to each specific challenge is a strength of Hakuhodo DY ONE.
Analytics backed by a multifaceted analytics environment, trend research and information gathering
Using multiple analytic tools, we constantly monitor search results pertaining to major industries such as e-commerce, real estate, and job recruiting.
Hakuhodo DY ONE has also established a Search Experience Optimization (SXO) R&D department that researches optimizing search experiences. The department’s R&D is focused on achieving search behavior by users and business outcomes for companies. The department continuously accumulates knowledge and disseminates information through studies of domestic and international SEO trends.
Furthermore, we were one of the first to start researching AI search as far back as 2023. We have continually enhanced our service quality through partnerships with AI search developers and research firms and by analyzing industry-specific trends and algorithms.
Momentum, driven by our extensive resources and resources of our partners, that makes strategy implementation possible
Hakuhodo DY ONE has a comprehensive support system that allows us to do more than simply recommend marketing strategies; we take care of all processes up to and including website implementation of these strategies. For marketing site production, we partner with Group company Turbine Interactive to provide not only website construction and operational support but also sales digital transformation assistance. For AIO, by collaborating with Group company Hakuhodo I-STUDIO, we can handle everything from site construction to implementation, enabling the creation of AI-friendly websites.
Some examples of what we support: Content design, corporate site redesigns, lead-generation content creation, ad deployment operations, and others
Hakuhodo DY ONE’s strength is our ability to provide powerful support to the business growth of our clients with our full-service, analytics, and momentum.
BIG PICTURE
Big picture of Hakuhodo DY ONE’s owned media solutions (website enhancements)
Hakuhodo DY ONE provides full-service support by integrating owned media strategies, including SEO, AIO, content marketing, and UI / UX, across the board, rather than optimizing each strategy individually. We also have a system in place that handles all aspects of each strategy starting with analytics and from implementation to verification.
SERVICE LIST
Our service list
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