Website Production
Developing websites that provide both user friendliness and strong visibility in search rankings
As the face of a company, websites play a crucial role in providing information, acquiring customers, branding, and other key aspects of business success. Hakuhodo DY ONE’s website development service supports business growth through the construction of optimal websites. Our service encompasses all processes, from planning and design to coding, launch, operations, and maintenance, and takes into consideration business objectives, target audiences, and the state of competitors.
Relationship between search engines and UI / UX
Search engines assign higher rankings to websites that are beneficial and easy to use for users. Particularly with the evolution of AI-driven search technology, there is a growing tendency to seek a deeper understanding of user intentions and provide optimized information. Therefore, search engine optimization (SEO) strategies and UI / UX are closely intertwined. In the AI era, outstanding UI / UX design is extremely important for enhancing SEO results.
Search engines rate websites using the following metrics.
Improving UI / UX leads to websites that are easier for users to navigate and more likely to be highly ranked by search engines. This allows the optimization of more effective approaches to customers.
Essential requirements for website development
It is important that website development meets the following requirements.
Tone and manner of the design
It’s crucial to have a uniform design that reflects the brand identity. Having consistent elements that express the brand’s worldview, such as key visuals, taglines, logos, colors, and fonts, ensures users immediately recognize the brand.
SEO
SEO is essential for increasing website traffic. By conducting keyword market research, accurately understanding user search intentions, and incorporating SEO requirements into the website structure and page design, we achieve increased traffic from search engines.
UI/UX
A user-friendly website directly contributes to higher conversion rates. By analyzing user behavior and emotions, we build user-friendly websites featuring concise, intuitive interfaces and stress-free navigation design.
Strengths of Hakuhodo DY ONE’s website development services
Hakuhodo DY ONE’s website development services make use of our extensive expertise across SEO, UI / UX, content, and more to offer powerful support for client business growth.
SEO experts participate from the design phase to maximize SEO effectiveness, reducing effort and costs. We also make use of our expertise in advertising and content marketing to build holistically optimized websites that extend beyond the site itself to encompass subsequent promotions. Additionally, a dedicated team provides consistent support throughout all phases, ensuring smooth collaboration with client companies.
Hakuhodo DY ONE has accumulated extensive website development experience across a wide range of industries. Our expert team, covering all essential elements for website success including SEO, UI / UX, and content marketing, helps clients achieve their business objectives. Feel free to contact us about any website development concerns you may have, no matter how minor.
Please also check our owned media consulting services page, which takes an integrated approach to SEO, content, UI / UX, and more to achieve greater results through synergistic benefits.
Owned media consulting