Engagement Solutions

Hakuhodo DY ONE’s engagement solutions, based on the Hakuhodo DY Group’s sei-katsu-sha insight, reach out to individual sei-katsu-sha and provide emotionally engaging experiences. We work with the Group companies Torchlight and sharecoto to maximize the use of social media and communication platforms like LINE. By building strong bonds with customers and nurturing lasting relationships, we help companies grow their businesses.

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ENGAGEMENT SOLUTIONS

Hakuhodo DY ONE’s engagement solutions build strong connections with customers

Hakuhodo DY ONE’s engagement solutions emphasize the following core values, going beyond mere social media management or CRM tool implementation. Working from the Hakuhodo DY Group’s foundational sei-katsu-sha insight, we prioritize connecting deeply with each customer’s diverse needs and sentiments.

Empathy and creativity based on the sei-katsu-sha insight

We connect deeply with each customer’s diverse needs and sentiments to create communications that truly resonate.

Fusion of technology and the human touch

We make full use of the latest technologies while prioritizing warm, human-centric communications.

Pursuit of sustainable relationship building

We work on building relationships that go beyond one-off initiatives, cultivating lasting ties with customers that help companies achieve sustainable growth.

In today’s increasingly digital world, building deep bonds with customers and nurturing lasting relationships has become essential for corporate growth. Hakuhodo DY ONE supports clients’ business growth by providing experiences based on these core values that resonate with sei-katsu-sha.

FEATURES

Service features

Hakuhodo DY ONE leverages our unique capabilities and group synergy to gain deep understanding of sei-katsu-sha insights and to create emotionally resonant communication with customers, which further drives client engagement strategies.

Operation frameworks for 360-degree management of communication platforms

We establish 360 operational frameworks for the major communication platforms that cover everything from strategy development to communication planning, creative production, configuration, and reporting. Our team of experts in social media operations provide high-quality operations while staying abreast of the latest trends.

Expertise and technical capabilities from the combined strengths of Hakuhodo DY ONE, Torchlight, and sharecoto

One of our strengths is our Group ties, which gives us access to industry-leading expertise and partner-certified technology. Collaborations between Hakuhodo DY ONE and the Group companies Torchlight and sharecoto — full-service social media marketing producers — let us access, as partners to major platforms, the platforms’ latest information and API-driven strategies as well as propose beta features. Furthermore, we have highly specialized professionals that can produce optimal strategies and tools tailored to specific client challenges, and with insights backed by the experience of managing over 300 accounts, we can maximize outcomes of strategies.

Torchlight Inc.

With the mission of moving hearts and enriching lives through heartfelt communications, Torchlight provides complete social media marketing production for businesses. The company arranges numerous solutions to solve business challenges while proposing and delivering better customer experiences.

sharecoto Co., Ltd.

With the mission of using social media to increase the number of meaningful connections, sharecoto manages social media accounts on behalf of companies to solve their challenges related to social media marketing. The company offers one-stop support, from social media account management outsourcing to campaigns and administrative office support.

Designing experiences that fuse data and creatives

We bring together customer data with emotionally resonant creative planning and production capabilities to deliver personalized experiences. By combining target-specific creatives, eye-catching visuals, and promotional designs, we design CRM plans that stimulate user engagement and enable one-to-one communications. Because we have specialized social media teams and creative asset teams in-house, we can deliver both high-quality operations and highly effective creatives.