A support service for managing official LINE accounts
– TeLAS –
Managing your official LINE account, from strategies to results.
We produce optimal customer experiences starting from sei-katsu-sha needs.
TeLAS is a management support service developed by Torchlight, a Hakuhodo DY ONE Group company, providing comprehensive strategies, from strategy design to execution, from official LINE accounts. The service supports all processes related to official LINE accounts, from strategic planning through delivery design, data utilization, and reporting, in order to create emotionally resonant customer experiences centered on sei-katsu-sha needs. TeLAS aids the management of official LINE accounts with optimal plans and packages tailored to each client’s challenges and requirements.
Service features
Strategy development capabilities starting with sei-katsu-sha needs
We ground our deep understanding of LINE users’ behaviors and sensibilities on Hakuhodo DY Group’s sei-katsu-sha insight. From here, we develop strategies that go beyond simply using LINE’s functionality to deliver customer experiences that resonate with the sensibilities of sei-katsu-sha. This elevates official LINE accounts into powerful marketing channels, contributing to deeper sei-katsu-sha engagement with brands.
Full support for the management of official LINE accounts
Our professionals provide total support for all processes related to official LINE account management: from analyzing the account’s current circumstances and identifying challenges, to exploring strategies and initiatives, assisting execution, verifying and analyzing results, and supporting ongoing mid-to-long-term improvements. We enable efficient and results-driven management that reduces the client’s operational workload, by assisting such tasks as delivery design and configuration, data usage, ad deliveries, and reporting.
Extensive packages tailored to all kinds of business needs and a long track record of support
We offer a wide range of packages tailored to clients’ products and services, including long-term consideration products, short-term consideration products, and products with many needs. We provide optimal solutions for each client, leveraging our insight and expertise gained from supporting LINE strategies for many different industries, such as e-commerce and retail, apparel, construction and real estate, travel and leisure, food products and beverages, and finance and insurance.
The service’s value proposition
Hakuhodo DY ONE’s LINE-certified professionals provide complete support for common issues clients have with official LINE account operations, such as unclear strategies, lack of operational resources, and insufficient operational knowledge suitable for their own services. Our professionals fine-tune operations from a sei-katsu-sha perspective to solve these issues and thereby maximize the client’s business outcomes.
Optimized official LINE account operations for greater results
Our LINE-certified professionals provide fully integrated support, from developing strategies to aiding execution, to maximize the benefits from official LINE account operations. With optimal measures and PDCA cycles to achieve goals, we deliver cost-effective operations and tangible business results.
Reduce management workloads and optimize resource allocations
We take care of all processes related to official LINE accounts, from strategies to reporting. This frees up clients to focus their internal resources on core operations. By greatly reducing management workloads, we help companies achieve more efficient business operations and growth.
Create customer experiences from a sei-katsu-sha perspective
We deliver personalized communications for each individual customer by means of strategies rooted in sei-katsu-sha needs and finely tuned account operations. Providing customers with experiences that resonate builds brand loyalty and helps maximize customer lifetime value (LTV).
Case Study — Solving challenges by combining customer-centered knowledge and data application
Luxury apparel industry
The challenge: Improve sluggish sales and annual ROAS
To boost sales, we implemented a campaign that encouraged participation as a strategy for the purchase phase. We analyzed trends using the client’s own data to boost conversion rates, which gave us deep insights into the behavior patterns of users. As a result of this strategy, annual sales grew by 138 percent, and annual ROAS improved to 200 percent.
Apparel e-commerce industry
The challenge: Improve sluggish sales and optimize delivery costs
We did a detailed analysis of user site visit frequencies and product interest levels. Based on this data, we adjusted the ad delivery frequency to match user visit frequency, delivering product and campaign information to each user at the optimal time. We also used browsing and purchasing data from external e-commerce sites to implement personalized ad deliveries optimized for each individual user. As a result, annual sales grew by 219 percent, delivery costs increased by 156 percent, and annual ROAS improved to 1,303 percent.
- ※ In this case study, we used functions in collaboration with CRITEO.
