E-commerce Strategies, Construction, and Operations
We offer one-stop support for e-commerce digital transformations for manufacturers and e-commerce businesses
With sei-katsu-sha increasingly using e-commerce sites daily, Japan’s e-commerce market continues to expand year by year, and the rate of e-commerce adoption is steadily rising. Hakuhodo DY ONE consolidates Hakuhodo DY Group’s expertise in the e-commerce domain to provide comprehensive support for business growth through digital transformations for manufacturers and e-commerce businesses.
CAPABILITIES
Hakuhodo DY ONE’s capabilities accelerate e-commerce digital transformations
Hakuhodo DY ONE advances clients’ digital transformations with systems and expertise that address a wide range of e-commerce business challenges. With years of insights, robust partnerships with platform providers, and a comprehensive support system, we accelerate our clients’ business growth.
Our one-stop system provides comprehensive support for e-commerce businesses
We provide one-stop support for all major e-commerce malls and client-owned e-commerce sites. Our team structure enables complete handling of ever-greater e-commerce challenges across entire value chains — from strategy development to the implementation and operation of strategies. Specifically, we offer consulting on e-commerce digital transformations and provide tools and production capabilities as well as manage and execute entire e-commerce initiatives from a holistic perspective. We also assist in maximizing sales for manufacturers and e-commerce businesses with our wide range of ancillary services, such as training programs to support taking care of operations in-house.
Robust partnerships with major e-commerce platform operators
We maintain strong ties with major e-commerce platform operators thanks to our years of experience and proven advertising track record. For example, we are a certified Advanced Partner for Amazon Ads, due to our product expertise and track record of delivering measurable outcomes for advertisers. Owing to our trusted partner status and close ties with platforms, we are able to deliver the latest platform insights and optimal solutions faster to clients than anyone else.
Wealth of e-commerce support know-how backed by years of experience
Drawing on our extensive experience in e-commerce support across industries, we formulate strategies to maximize overall sales for clients, based on integrated data analytics spanning both major e-commerce malls and client-owned sites. In particular, we have one of the best performing track records in Japan in Amazon’s OTT advertising (video ads). And we were tabbed as the Japan launch partner for Prime Video Ads (PVA), the ad format for Amazon’s Prime Video streaming service. With our industry-leading performance and insights, we help clients maximize their ad effectiveness.
SERVICE LIST
Our service list
Hakuhodo DY ONE covers all aspects of e-commerce strategy formulation, strategy execution, and operations, thereby addressing the array of challenges faced by manufacturers and e-commerce businesses. We flexibly adjust the scope of our support, provided through the following four core services, to meet client requirements and business phases, for complete assistance with e-commerce business growth.
E-commerce consulting business
A one-stop support service from strategy development to execution provided by specialized e-commerce consultants
Our specialized e-commerce consultants provide integrated support from strategy development to execution. In addition to ad and data analytics, this service covers all the bases — including product page creation and infrastructure development — for major platforms like Amazon, Rakuten, and proprietary e-commerce sites, delivering comprehensive support focused on overall business growth.
E-commerce operations outsourcing business
Outsource e-commerce operations to solve resource shortages, maximize sales and enable efficient management
Using our decades of insights and experience in advertising operations, this service handles a wide range of operational tasks in the e-commerce domain on behalf of clients. We provide consistent support from e-commerce strategy formulation to execution of strategies across major e-commerce sites and proprietary e-commerce (D2C) platforms, and even to managing PDCA cycles. This service encompasses e-commerce store construction and improvements, customer acquisition strategies (including ad creatives production), and retention strategies using CRM. By taking care of all e-commerce management processes, from acquiring new customers to developing existing ones, we accelerate the growth of our clients’ e-commerce businesses.
E-commerce tool development / provision business
Develop and provide tools and dashboards that make e-commerce operations more efficient
To streamline increasingly sophisticated and complex e-commerce operations, this service develops and provides proprietary support tools and dashboards. By centralizing and visualizing multiple data sources to simplify analytics, we enable fast implementation of precise marketing. Our support extends beyond just providing tools to include ongoing post-adoption operational assistance and improvement proposals.
Seil
Seil is a data feed management system that automatically generates the data feeds necessary to promote your products with dynamic ads and features on shopping platforms.
Commerce Flow
Commerce Flow is an automated management tool for Amazon sponsored ads. Powered by the hybrid Sophia AI engine and its proprietary algorithms, this tool automates ad management operations. It can simultaneously cut costs through higher operational efficiencies and maximize ad performance.
E-commerce operations onboarding business
Supporting the onboarding of knowledge and tools for e-commerce operations
This service helps clients bring their e-commerce operations in-house so they can manage them independently. Using our expertise and proprietary tools, we provide end-to-end support from building operation systems to training operators and using tools. This service enables clients to run self-sufficient e-commerce operations that deliver efficient and sustainable results.
