Complete TikTok Shop Support
-BUZZ BUY BOOSTER ™ –
This one-stop service for TikTok Shop strategies creates
chain reactions between buzz and purchases
BUZZ BUY BOOSTER™ is a one-stop service supporting everything from strategy formulation to operation for sales on TikTok Shop, the TikTok platform’s e-commerce feature. Specialists in digital media and e-commerce from the Hakuhodo DY Group, including Hakuhodo DY ONE, collaborate to provide complete support for early market entry and to serve as partners working alongside clients to grow their businesses.
Buzz Buy Spiral
– Hakuhodo DY ONE’s TikTok Shop strategy model –
This strategy model was developed based on a deep understanding of TikTok Shop and creates chain reactions between buzz and purchases.
The model first creates a solid foundation with shared strategies (affiliates) and owned strategies (client content) and then invests in paid strategies (ads and paid live streams) to generate instant sales.
This strengthens recommendations from TikTok and accelerates the delivery of content recommendations to users, while at the same time,attracts the attention on TikTok Shop’s product marketplace that popular creators watch.
This increased visibility on the product marketplace triggers more KOLs*1 to join affiliate programs.
Once this outer loop gains momentum, further KOL acquisition and content creation incentives drive sustained and explosive sales growth.
- *1 KOL = Key Opinion Leader. Refers to individuals with significant influence in specific fields.
Service features
1. One-stop support from strategy formulation to operations
Operating on TikTok Shop requires combining a wide range of skills, like e-commerce marketing, creator-based marketing, and digital media utilization. Hakuhodo DY ONE, along with specialists from Hakuhodo DY Group with deep understanding of the platform’s characteristics, work closely together to assist clients in maximizing sales.
2. Extensive track record of e-commerce support
Hakuhodo DY ONE has a wealth of experience supporting e-commerce across many industries. We develop strategies, based on wide-ranging data analytics spanning both the client’s e-commerce sites and Japan’s leading e-commerce malls, with the aim of maximizing the client’s overall sales.
3. Solid support system
Official TikTok Shop Partner
We are an officially certified TikTok Shop Partner (TSP) for TikTok Shop in Japan as well as a certified TikTok Shop Affiliate Partner (TAP) specializing in sales promotion through affiliate programs. By assisting clients with all aspects of entering the TikTok Shop market, we help grow their businesses.
Winner in six categories at the TikTok ad awards
We were the most awarded ad agency at the TikTok for Business Japan Agency Awards 2025*2, with wins across six categories. With deep understanding of TikTok ads, along with knowledge and experience, Hakuhodo DY ONE specialists support our clients from all angles — creatives, planning, and ad operations.
- *2 Awards that recognize ad agencies that maximize TikTok’s advertising value to contribute to advertisers’ business growth.
