Media Solutions

Integrated media solutions from Hakuhodo DY ONE accelerate growth for both advertisers and media platforms while delivering tangible business results.

The information engagement behaviors of sei-katsu-sha are becoming increasingly diverse, and the media landscape is growing ever more complex. Hakuhodo DY ONE’s media solutions go beyond simply leveraging data and technology; they also draw on our deep insights and extensive experience in the media business, cultivated over many years. This allows us to offer an integrated approach that addresses all these needs: maximizing marketing effectiveness for companies, maximizing advertising revenue for media platforms, and providing advanced solutions to advertising agencies. By fully unlocking the potential of media, we support both the creation of new value through media and the sustainable growth of all types of companies.

Our service list

APPROACH

Our integrated approach to media solutions

Hakuhodo DY ONE’s media solutions have, at their center, the following three core values, to solve client challenges and create new value in an increasingly complex media landscape.

Integrated media strategies and advanced ad deliveries

We plan and execute integrated media strategies that span TV, digital, OOH, and other media channels to cover a wide range of sei-katsu-sha touchpoints. By combining our long-standing expertise in advertising product development with our track record of developing and providing solutions for media platforms and clients entering the media business, we offer all-in-one delivery technology compatible with all ad formats. We maximize advertising effectiveness for advertisers while enabling advertising monetization and greater operational efficiencies for media businesses.

Optimization and future-proofing backed by data and technology mastery

We take advantage of a wealth of data, including AudienceOne® — one of Japan’s largest DMPs, and cutting-edge ad technology. By utilizing data for ad deliveries, enriching corporate data, and providing data to analytical environments, we back maximum ad effectiveness for advertisers and the maximum revenue for media firms. And looking ahead to the cookie-less era, we are propelling the next generation of advertising business by supporting the adoption and operation of universal ID solutions that balance privacy protection and data application.

Co-creation partnerships supporting the growth of media businesses

Our assistance for media businesses goes far beyond just ad deliveries and data application. We take full advantage of the many resources and capabilities provided by platform operators to help media businesses generate new revenue streams and transform business models. We also pursue the many new possibilities for media, including creating strategies for the gaming, metaverse, and XR sectors, making use of digital IP, and supporting the implementation and operation of content distribution platforms. Hakuhodo DY ONE remains a co-creation partner, generating new value together with everyone involved in the media business.