A fully customizable ad server for flexible ad deliveries
–FlexOne® –
An integrated ad delivery solution simplifying complex ad operations
for media companies to maximize revenue.
FlexOne® is an integrated ad delivery solution that distills Hakuhodo DY ONE’s expertise and technical capabilities in advertising product development and solutions for media companies. In the rapidly evolving Internet advertising market, this solution resolves the complex operational and revenue maximization challenges faced by media companies, supports a multitude of ad formats including rich-media ads and video ads, streamlines operations, and enables the monetization of entire ad inventories.
Are you facing any of these challenges?
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Adapting to market transformations
Are you struggling to keep pace with the shift from traditional reservation-based advertising to programmatic advertising and the increasing complexity of the online advertising market? -
Overly complex delivery methods
Are you struggling to keep up with new delivery methods such as Header Bidding, Server-to-Server, and PMPs? -
Growing platform diversification
Has managing multiple ad delivery platforms, configuring ad slots, and optimizing operations to maximize revenue become increasingly cumbersome and difficult?
Features of FlexOne®.
1. Years of expertise and technological capabilities
FlexOne® consolidates the advertising product development expertise and technical capabilities Hakuhodo DY ONE has cultivated over many years. We anticipate market changes and deliver optimal solutions to media companies.
2. Wealth of experience assisting media companies
Hakuhodo DY ONE has worked closely with media companies to consistently provide practical solutions based on a deep understanding of on-the-ground needs. Our level of support goes beyond simply providing systems to assist real-world operations.
3. Integrated solutions
FlexOne® is a one-stop solution encompassing ad delivery systems, delivery operations, and a dedicated support framework. This allows us to assist with every aspect of media companies’ ad operations.
4. Support for multiple ad formats
We support all ad formats, ranging from rich media ads — such as billboard ads (large high-visibility banner ads), skin ads (ads displayed in the background of a site or around the content), and in-feed ads (ads inserted at natural breaks within articles) — to video and audio ads. We maximize the use of media companies’ ad inventories to expand revenue opportunities.
5. Integration of data and technology
Auctions that blend ad servers and SSPs
FlexOne® optimizes both reservation ads (configured within FlexOne®) and programmatic ads (via SSPs) to secure the necessary ad inventories while maximizing revenue. And thanks to server-to-server integration with Hakuhodo DY ONE’s YieldOne® SSP, FlexOne® can deliver programmatic ads without the need to implement individual SSPs.
Inventory forecasting for optimized deliveries
Based on historical performance data, FlexOne® can predict future impressions and unique user numbers. From these forecasts, the ad server can automatically adjust delivery pacing to match day-of-the-week and seasonal fluctuations, enabling the sale of ads with complex targeting conditions.
Targeted ad deliveries through integration with AudienceOne®
FlexOne® is integrated with Hakuhodo DY ONE’s AudienceOne® DMP, which enables ad deliveries to specific target audiences, inventory forecasts by segment, and detailed analytics. Thanks to this integration, FlexOne® helps increase the value of your advertising options.
6. Specialized teams provide operational support
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Delivery configurations taken care of by ADPRO Inc.
Professionals from ADPRO Inc., one of our Group companies with expertise in operating ad servers and other ad platforms, take care of ad delivery configurations and setups for you. Outsourcing configuration work standardizes operations, reduces costs, and optimizes personnel allocations, thereby helping smooth and reliable ad operations. -
Comprehensive support by expert professionals
Our dedicated team of professionals support the entire onboarding process, from the initial installation of FlexOne® to day-to-day operations. This team also responds quickly to any questions or issues from media companies to ensure smooth operations.
Value provided by ®
FlexOne® offers the following value to media companies.
1. Maximize ad revenue
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Monetize all of your ad inventories
By optimizing both reservation and programmatic ads, FlexOne® extracts the maximum value from your advertising inventories and ensures no revenue opportunities are missed. -
Support for a multitude of ad formats
With support for high-value ad formats such as rich media ads, video ads, and audio ads, we help media companies obtain higher ad rates and earn more revenue. -
Advanced inventory forecasting and targeting
Precision inventory forecasting and targeted deliveries using integration with AudienceOne® increase the value of ad slots and enable more effective ad sales.
2. Greatly improve operational efficiencies
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Freedom from operational hassles
By reducing the need to manage multiple platforms, handle complex delivery configurations, and perform manual tasks for revenue maximization, FlexOne® greatly reduces workloads for operational personnel. -
Optimize personnel resources
By taking advantage of a service in which a dedicated team handles delivery configurations, FlexOne® prevents reliance on certain personnel, cuts costs, and enables efficient personnel allocations. -
Centralized reporting and analytics
Besides our basic reports that clearly visualize ad performance, we also offer detailed analyses of delivery results powered by integration with AudienceOne®. These reports and analytics aid rapid, data-based decision-making.
(Examples of standard reports)
Campaign reports
Campaign × ad slot reports
Hourly reports
Video ad (VAST) reports
VAST event reports, and more
3. Flexibly handle market transformations
Hakuhodo DY ONE’s technical capabilities and expertise in ongoing advertising product development allows us to respond swiftly to changing advertising market trends and new delivery methods, helping media companies maintain a competitive edge at all times.
4. Secure support systems provided by specialized professionals
From implementation to operation and troubleshooting, our experienced professionals support all aspects of FlexOne®.
FlexOne® is much more than an ad delivery system. As a strategic partner that provides robust support for the business growth of media companies, it resolves all sorts of ad operation issues for sustainable revenue growth and efficient management.
