Production and sale of digital fashion and marketplace operations
-Tokyo Avatar Gate-
Japanese manga and anime dominate the fashion landscape in metaverse spaces,
and Tokyo Avatar Gate is their official
digital fashion marketplace.
Tokyo Avatar Gate is a marketplace jointly operated by Hakuhodo DY ONE and Arrova Inc. It sells official digital fashion linked to manga, anime, and other typical Japanese content. The platform provides high-quality digital fashion that users can dress their avatars in within VRChat and other metaverse spaces.
As the digital fashion market grows rapidly around the world, Japanese manga and anime works, due to their international popularity, hold huge potential in this sector.
Tokyo Avatar Gate offers exclusive, high-quality official items that reflect the worldviews of the works and characters owned by intellectual property (IP) holders. As such, the platform creates new revenue opportunities for IP holders while enriching the self-expression of metaverse users.
Hakuhodo DY ONE’s IP and content solution capabilities
Hakuhodo DY ONE enhances Tokyo Avatar Gate operations by taking advantage of our marketing expertise as an advertising agency and our broad range of digital solutions. We provide end-to-end services, from strategic planning to maximize the value of IP to the production, sales, and promotion of digital content. And by analyzing data acquired from virtual spaces, we aspire to create new value that contributes to future IP, content, and marketing strategies.
1. Strategies for the digital application of IP
For Tokyo Avatar Gate, we combined a deep understanding of Japanese manga and anime works loved worldwide with our marketing capabilities to analyze trends in the digital content market. Going beyond traditional advertising, we know how to build new collaboration models that leverage IP as a key asset that give a huge boost to IP holders in creating new revenue opportunities.
2. Insightful analytics on sei-katsu-sha in virtual spaces
We carry out detailed analyses of sei-katsu-sha spending behaviors and preferences within virtual spaces to foster a deeper understanding of sei-katsu-sha that transcends the boundaries of online and offline. We make use of this deep consumer insight to contribute to future content production and marketing strategies.
3. Expertise in operating digital marketplaces
We have extensive expertise in operating platforms that prioritize user experiences as well as activating communities on those platforms. We can apply this knowledge to construct stable marketplaces and promote robust trading and interactions.
4. Collaboration with the production of high-quality digital fashion
We develop digital fashion using cross-simulation technology※, which lets us realize such high-quality digital fashion designs that real-world clothing can also be produced from them. Moreover, we collaborate directly with IP holders and creators to create new fashion experiences that transcend the real and virtual worlds.
- ※ This technology can reproduce the texture of fabrics and clothing with a high degree of reality in digital spaces, even including wrinkles and creases caused by gravity and movement based on the laws of physics. Cross-simulation technology enables natural-looking expressions that closely resemble real-world clothing.
5. Digital promotions and community building
We harness Hakuhodo DY ONE’s diverse digital promotion methods to effectively reach target users. We also operate fan communities to deepen fan engagement.
