One of Japan’s largest data management platforms (DMPs)
–AudienceOne® –
One of Japan’s largest DMPs, boasting a massive volume of data,
is revolutionizing the marketing landscape through data integration, analysis, and application,
transforming fragmented data into value.
AudienceOne® is a data management platform (DMP) that combines vast amounts of online behavioral data, exceeding Japan’s internet population, with the expertise of the Hakuhodo DY Group. In addition to an overwhelming volume of data, including 480 million monthly unique browser (UB) cookies and over 380 million IDs, its strengths lie in high-quality inference technology developed in collaboration with research institutions, as well as diverse interest data spanning approximately 1,400 categories.
In today’s rapidly changing digital marketing landscape, marked by trends such as the post-cookie era and the emergence of generative AI, AudienceOne® incorporates cutting-edge technology and continues to create new value with constantly evolving features.
It addresses challenges faced by businesses, such as fragmented customer data, unclear targeting, and maximizing ad effectiveness, to enable highly accurate, data-based marketing strategies.
Features of AudienceOne®
1. One of Japan’s largest data platforms with advanced data analytics
Overwhelming volume and quality of data
AudienceOne® has one of the largest domestic datasets of online behavior, including 480 million monthly UB cookies and over 380 million IDs. Furthermore, we continuously improve the quality of this data, based on patented technology developed in collaboration with research institutions.
Integration with a wide range of data sources
In addition to the online behavioral data (inference data) held by AudienceOne®, we can integrate and apply partner data, such as geolocation and purchasing data, as well as clients’ first-party data.
Advanced analytic functions
In addition to basic analytics that provide insights into site visitors’ interests and attributes at no cost, we offer paid custom analytics (such as cluster analysis, corporate attribute analysis, and attitude change analysis) to visualize user profiles with greater granularity. This powers a deep, multifaceted understanding of our clients’ customers and facilitates very precise targeting.
2. Support for sustainable, privacy-conscious marketing through ID integration
AudienceOne® ID, our proprietary integrated ID technology
Using proprietary data acquisition and identification logic that does not rely on cookies, we enable sustainable ad deliveries and digital marketing while respecting privacy. This makes it possible to approach previously hard-to-reach audiences, such as iOS and Safari users, thereby expanding ad reach and maximizing effectiveness.
Visit the AudienceOne® ID page for more detailsAccelerating data applications with support for next-generation IDs
We offer extensive support for globally adopted, versatile ID solutions such as LiveRamp and ID5. By seamlessly integrating and converting various ID systems, we enable flexible and effective data applications even in the post-cookie era and within iOS/Safari environments.
Visit the universal ID adoption and operation page for more details3. Support system powered by Hakuhodo DY Group’s combined strength and specialized organizations
Integration with marketing solutions
We offer integrated planning and analysis that extends beyond the digital realm to include offline channels such as terrestrial TV and outdoor advertising. Through integration with data clean rooms (DCRs), we also enable multi-dimensional visualization and analysis of ad delivery results across major platforms.
Side-by-side assistance with the fusion of AI and professionals
Our experts in various fields, including data analysis, ad operations, and CRM, work closely with clients to address their specific challenges, providing consistent support from AudienceOne® implementation and utilization to campaign execution and performance verification. By taking full advantage of AI-powered high-speed data processing and analysis, as well as efficient campaign planning, and combining this with the marketing expertise cultivated over many years by the Hakuhodo DY Group and the deep insights of our professionals, we provide a huge boost to data-driven decision-making and results.
Value provided by this service
AudienceOne® delivers the following value to corporate marketing activities.
1. Precise marketing and maximum ad effectiveness
Enhanced targeting through integration of diverse datasets
By applying AudienceOne®’s third-party data, external partner data, and corporate first-party data, we support ad deliveries on major platforms such as Google and Meta, as well as our proprietary WISE Ads delivery service. This complements the data from each advertising media platform, enabling flexible and pinpoint targeting to maximize campaign effectiveness.
Expand reach to similar users
By gathering and applying first-party data based on detailed criteria, such as users who visited specific pages or clicked on ads, in addition to general site visitors, and using audience expansion features to reach new users with a high degree of similarity, we expand the reach of ads to potential customer segments.
Efficient, waste-free ad deliveries
By clearly defining targets and finely segmenting user groups based on interests and behavioral history, we reduce wasted ad spend and achieve efficient ad deliveries. This improves ad click-through rates and conversion rates, maximizing ROI.
2. Deep customer understanding and enhanced CRM initiatives
Complement user profiles with data integration
AudienceOne® data can be integrated with customer management platforms such as Salesforce to supplement our clients’ customer information and improve the accuracy of various CRM initiatives, whether offline or online.
Identify signs from online behavior and optimize campaigns
By analyzing users’ online behavior, we pick up signs of churn and identify new interests, which we then leverage in churn prevention and cross-selling initiatives. This provides a clearer picture of customers that cannot be fully captured by internal data alone, enabling approaches at the optimal timing.
3. Accelerate data-driven decision-making and business growth
Strategy development based on objective data
We formulate marketing strategies and campaigns based on the objective data and analysis results provided by AudienceOne®. This enhances the accuracy of decision-making and accelerates business growth.
Implement integrated marketing campaigns
Through data integration and analysis across online and offline channels, we deliver not only channel-specific optimization but also fully optimized, integrated marketing campaigns. This elevates the overall customer experience and enhances brand value.
AudienceOne® advances corporate marketing into data-driven strategies and drives sustainable business growth.
