A new analytics and measurement solution for the cookie-less era
-Service for Universal ID Adoption and Operation-
A future marketing platform built by Hakuhodo DY ONE
that balances data and privacy to succeed in the post-cookie era.
The digital marketing landscape is constantly evolving, and stricter regulations on third-party cookies are having a significant impact on corporate marketing activities. Many companies are facing new challenges, such as lower targeting accuracy, more difficulties in understanding customers, and constraints on data usage.
With this service, Hakuhodo DY ONE provides one-stop support for LiveRamp and other industry-leading universal ID solutions, from implementation to operation, which gives a powerful boost to corporate marketing activities in the post-cookie era. Using anonymized universal IDs lets us match and analyze customer data, while respecting privacy, for precise targeting and personalized customer experiences. We integrate online and offline data, which often tend to be fragmented, to build a 360° view of customers (gaining a multifaceted picture of the customer as a whole). This makes it possible to obtain deep customer understanding and enables the planning and execution of more effective marketing strategies.
Features of the service
LiveRamp and ID5, both of which Hakuhodo DY ONE supports, are leading ID solutions for user identification in the post-cookie era. Each has its distinct strengths and approaches to solving marketing challenges. By using both together, it is possible to build more comprehensive and robust data usage platforms.
LiveRamp: Customer understanding through reliable hard signals (definitive IDs)
LiveRamp is a solution based on hard signals, such as user login credentials and email addresses, for the secure and precise application of companies’ first-party data.
Highly accurate customer understanding and data integration: LiveRamp generates anonymized RampIDs from definitive sources such as login credentials. It enables advertisers to create personalized approaches, because it integrates online and offline customer data to build a 360° view of the customer.
Robust privacy protection and security: LiveRamp does not directly hold personally identifiable information and integrates data only under rigorous security standards. It complies with privacy regulations to ensure customer trust.
Broad ecosystem integration: Through partnerships with advertisers, publishers, and DSPs/SSPs worldwide, LiveRamp makes it possible to reach larger audiences and deliver targeted ads across multiple channels.
ID5: Expand reach with broad soft signals (inferred IDs)
ID5 solves the challenge of identifying users on the open Web by generating and using inferred IDs (soft signals) that do not rely on cookies. This user identification provides value to both publishers and advertisers.
Enhanced identification and greater reach on the open Web: ID5 IDs are generated from inferred information such as device information and IP addresses. Even in environments where third-party cookies are unavailable, ID5 identifies users with high accuracy, which enables efficient reach to broader audiences.
Unparalleled circulation and dissemination: ID5 is used around the world and features extensive connections to DSPs and SSPs. The ID5 IDs are widely circulated within ad delivery systems, enabling access to a massive audience.
Hakuhodo DY ONE supports the adoption and operation of both solutions, each with distinct strengths: hard signals that provide precise customer understanding and data integration and soft signals that permit broader reaches and more robust ad deliveries on the open Web.
Visit the AudienceOne® ID page for more detailsWhy choose Hakuhodo DY ONE? Our expertise in assisting the adoption and operation of universal IDs
Hakuhodo DY ONE possesses the unique expertise and overall capabilities to not only implement universal ID solutions but also guide companies toward successful marketing activities in the post-cookie era. By combining years of digital marketing insights with a deep understanding of advanced technologies, only Hakuhodo DY ONE can deliver the type of value that enhances customer experiences while maximizing business results for clients.
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Data analysis and strategic development capabilities
We analyze vast amounts of data to devise optimal universal ID strategies tailored to our clients’ business challenges. By maximizing the characteristics of each solution, we enable highly accurate customer segmentation and personalization. -
Deep understanding and experience with advanced technologies
Hakuhodo DY ONE possesses a deep understanding of universal ID solutions and a wealth of experience with their implementation and operation. Our specialized team flexibly handles even complex technical challenges to ensure smooth implementations. -
Extensive network in the ad and media domains
Our strong relationships and media expertise as an advertising agency let us assist companies with optimal media selection and delivery design. We make full use of ecosystems such as LiveRamp to help maximize ad effectiveness. -
Consistent backup from specialized teams
Our professionals from various fields, including data scientists, privacy experts, and ad operations consultants, work in close collaboration so we can provide end-to-end assistance, from planning your universal ID strategy to system implementation, operations, performance measurements, and further improvement proposals. -
Thorough privacy protection
Based on rigorous security measures and privacy protection guidelines, we ensure that corporate data is managed securely and utilized in compliance with all relevant laws and regulations.
In addition to supporting the implementation of universal ID solutions, Hakuhodo DY ONE combines wide-ranging marketing expertise with a deep understanding of advanced technologies to deliver the type of value only it can that enhances customer experiences while maximizing business results for clients.
