Data clean rooms
A data clean room (DCR) is a secure environment that enables multiple organizations or business units within a single organization to collaborate on data without compromising privacy.
One rapidly advancing application for data clean rooms is the sharing and analysis of data under the strict oversight of platform companies. By providing only aggregated report values that cannot identify individuals, privacy is protected while allowing for advanced analytics. This application is increasingly used as a new mechanism for visualizing advertising effectiveness.
Hakuhodo DY ONE has extensive experience assisting with data clean rooms and developing solutions in collaboration with major platform companies.
Benefits of implementing a data clean room
1. A secure environment that protects privacy while allowing for data utilization
Increased awareness of digital privacy protection, legal regulations, and technical restrictions on cookies / IDFAs imposed by browsers and operating systems have limited conventional methods (tags, third-party ad serving, etc.) of measuring conversions via advertising and associated user analytics. Data clean rooms provide environments for secure analytics that meet these legal and technical restrictions while supplementing other advertising and conversion data. Ad platform operators provide data clean rooms, and Hakuhodo DY ONE promotes their use.
2. Flexible data analytics, measurements, and distribution
In a data clean room, advertising data held by platform companies is combined with other datasets owned by advertisers and data partners in a secure, privacy-conscious environment, which allows for the flexible application of analytics and distribution strategies on the data. For example, using purchasing data or data owned by clients makes it possible to evaluate ads on metrics much closer to business outcomes.
Hakuhodo DY ONE capabilities using data clean rooms
Proprietary infrastructure that uses a wealth of data
Hakuhodo DY ONE uses data clean rooms and similar environments to build infrastructure for safely and efficiently integrating and analyzing various datasets. This includes Hakuhodo DY Group’s proprietary sei-katsu-sha data as well as various external partner data. We use this infrastructure to perform optimized advertising effectiveness analytics and distribution.
Support for many kinds of analyses using data clean rooms
Hakuhodo DY ONE provides flexible analyses tailored to each client’s business challenges and KPIs using our proprietary infrastructure.
Our team of data clean room specialists empowers advanced data utilization, which provides businesses with new value
Hakuhodo DY ONE has formed a specialist data clean room team that provides one-stop services from data clean room design and operations to planning and executing analytics projects. Our team members with expert knowledge and extensive experience ensure data security while extracting maximum analytical value.
