Ad verification support service
Verifying ad credibility from every angle.
Hakuhodo DY ONE’s ad verification service
protects brands and accelerates business growth.
What is ad verification?
Ad verification is a mechanism that verifies the quality of digital ad deliveries to ensure the credibility and effectiveness of ad investments.
With the expansion of digital ad markets in recent years, advertisers have been facing increasingly serious concrete challenges such as non-transparency consumption of ad spends and damages to brand images. In response to these problems, Japan’s Ministry of Internal Affairs and Communications strongly urges companies to take measures against these risks in its publication, Guidance for Advertisers on Proper and Effective Digital Ad Deliveries.
Ad verification helps solve the challenges faced by advertisers through multifaceted risk management. This includes brand safety (avoiding risks of brand damage), viewability (ensuring ads are actually seen), and ad fraud prevention (eradicating fraudulent ad impressions). Ad verification functions as a key foundation for the healthy development of digital advertising and maximizing the value of ad investments.
Hakuhodo DY ONE provides comprehensive backing to address these challenges, from operational assistance with ad quality to incorporating optimal ad verification tools and subsequent tool utilization assistance.
Three values provided by ad verification
Ad verification is a critical mechanism for maximizing digital advertising ROI. The value ad verification provides has three primary aspects: brand safety, viewability, and ad fraud prevention. Hakuhodo DY ONE delivers an optimized ad verification service that lets advertisers fully enjoy these values.
Brand safety
Brand safety is a function that prevents ads from appearing next to inappropriate or harmful content. It solves the risk of ads unintentionally appearing on adult sites or next to hate content and damaging the brand image. In turn, this safeguards corporate brand value and reputation, reduces the risks of backlash, and lets advertisers run ad campaigns with confidence. In the end, brand safety helps build long-term user trust while maintaining brand integrity.
Viewability
Viewability is a function that measures whether delivered ads were actually displayed on the user screens and were in a viewable state. It resolves the issue of non-transparent ad spends and unknown effectiveness — i.e., the ad was surely displayed, but no one saw it. This function benefits advertisers because they pay only for ads that were seen, thereby greatly improving the efficacy of their ad budgets. The resulting increased ad visibility and message reach are likely to deliver real benefits, such as higher click-through rates and conversion rates.
Ad fraud
Ad fraud prevention is a function that detects and eradicates fraudulent activities like fake impressions or clicks generated by bots. This addresses issues such as bots fraudulently consuming ad spends and inflated CPAs due to invalid clicks. This function prevents ad spends from being wasted on fraudulent traffic, so that budgets can be focused on reaching legitimate users. Ultimately, it cleans up ad data, which improves ROI and enables sound digital marketing activities.
Hakuhodo DY ONE’s proprietary ad verification service protects and grows brands
Hakuhodo DY ONE is committed to ensuring digital ad quality based on the ad verification concepts described above. This is why we support advertisers in maximizing the effectiveness of their digital ads with multiple strategies and our unique strengths. By making use of the Hakuhodo DY Group’s sei-katsu-sha insight and deep understanding of brands, we advance ad verification that maximizes advertisers’ brand value.
Standards centered on our sei-katsu-sha insight that protect and grow brands
Hakuhodo DY ONE rigorously follows digital advertising quality standards to maximize the brand value of advertisers. We uphold industry-standard safety levels and have received brand safety certification and ad fraud prevention certification from JICDAQ, a third-party body that authenticates the quality of digital advertising. In addition, we maintain our own stringent Hakuhodo DY ONE operational standards, which account for the sentiments and brand expectations sei-katsu-sha have the moment they encounter an ad. We go above and beyond brand safety, which simply excludes inappropriate ad placements, and prioritize brand suitability. Brand suitability involves proactively selecting ad placements that best align with the advertiser’s brand image and message. In this way, we build optimal advertising environments from the perspective of how sei-katsu-sha perceive ads to further enhance brand value without compromising it.
Strong ties with media firms and vendors allows us to optimize protection
In addition to our robust partnerships with leading ad verification vendors, Hakuhodo DY ONE combines our expertise and extensive network with media companies and vendors developed over many years. This allows us to establish both defensive measures that eliminate risks and offensive strategies that reach broad user segments while minimizing brand damage risks and maximizing brand awareness and advertising effectiveness.
We always stay abreast of the latest ad verification knowledge and maintain reliable support systems in collaboration with vendors, extending from tool implementation to operation. Our extensive track record of past successes has been widely recognized for its expertise and contributions, including awards presented by ad verification vendors. Hakuhodo DY ONE makes use of these solid partnerships and wealth of experience to eliminate wasteful ad spends. We then reinvest those savings into brand growth and effective communications, accelerating our clients’ business growth.
WISE Ads Brand Suitability, a proprietary solution from Hakuhodo DY ONE
WISE Ads Brand Suitability, powered by our WISE Ads delivery service, is a proprietary solution that achieves advanced brand suitability, by pairing DoubleVerify’s cutting-edge technology with Hakuhodo DY ONE’s strong media-firm network and expertise. Leveraging these strengths, we aim to maximize advertisers’ messages and images through technology and insight.
