An ad delivery service that connects all types of digital touchpoints
-WISE Ads-
A 360 ad delivery platform,
digitally connecting online and offline,
that reaches all types of sei-katsu-sha touchpoints based on a massive set of data.
WISE Ads is a proprietary ad delivery service that brings together Hakuhodo DY ONE’s digital marketing expertise and knowledge. Looking ahead to the post-cookie era, this service delivers ads to all media touchpoints, including terrestrial TV ad slots. The service’s delivery strategies, based on over two trillion data points on online behavior, as well as the Hakuhodo DY Group’s Sei-katsu-sha Data Platform, spur action by sei-katsu-sha and support the business growth of advertisers through precise ad operations and performance analytics.
What you can achieve with WISE Ads
We have brought together our many years of digital marketing expertise with the most advanced technology and data to provide a unique solution called WISE Ads.
1. Provide optimized ad experiences through online-offline integration
By digitally integrating all media touchpoints, including terrestrial TV, WISE Ads delivers ads at the most effective times and locations based on user behavioral data. By capturing the entirety of the media engagement behavior of sei-katsu-sha, we can provide consistent advertising experiences.
2. Data-driven decision-making and maximized business results
By combining Hakuhodo DY ONE’s vast proprietary online behavioral data, data from external partners, and first-party data from the client, we achieve highly accurate targeting and personalized ad deliveries.
Brand safety※ from DoubleVerify and detailed performance analytics based on purchasing data lets WISE Ads maximize ad spend ROI and assist data-driven decision-making that links directly to business results.
- ※ Brand safety is the assurance that ads are not displayed next to content flagged as inappropriate, such as hate speech, violence, adult content, or fake news.
3. Sustainable ad operations for the post-cookie era
WISE Ads’ data application and measurement platform does not rely on cookies, which means we can continue to provide highly accurate targeting and precise performance measurements even in the post-cookie era. This enables stable ad operations well into the future.
Features of WISE Ads
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Connect to ad spaces on terrestrial TV
In August 2025, we began purchasing programmatic advertising slots on terrestrial TV. This enables more flexible deliveries and analytics than traditional spot commercials and allows WISE Ads to complement the reach of TV commercials and measure the indirect effects (indirect conversions) that internet advertising has on TV commercials. -
Compatibility with all devices
WISE Ads centrally manages and delivers ads across all types of digital touchpoints that users encounter along their daily movement paths, including websites, apps, video streaming services (OTT), audio streaming services (audio), digital signage (DOOH), and in-game ads. -
Many ad formats
WISE Ads delivers creatives tailored to client requirements using expressions optimized for each media format, such as static banners, video ads, rich formats, and in-game ads.
Integration with world-class brand safety
Our partnership with DoubleVerify
As the only domestic DSP partnered with DoubleVerify, we include world-class brand safety features as standard. By blocking ad placements on harmful sites, preventing ad fraud and invalid traffic (SIVT), ensuring viewability (the percentage of ads actually seen by users), and utilizing contextual targeting (ad delivery tailored to content), we guarantee the quality, safety, and transparency of ad placements to maximize campaign effectiveness.
A wealth of integration tools
WISE Ads is already connected to essential digital marketing delivery and measurement tools, such as LiveRamp, AaaS®, Rakuten Insight, SEEN THIS, and CampaignManager. These connections enable multilayered analytics and reach measurements across multiple media channels.
One-of-a-kind data platform and advanced targeting
Hakuhodo DY ONE’s proprietary online behavioral data
WISE Ads is connected to AudienceOne®, a DMP we provide and one of Japan’s largest. With access to over two trillion data points on online behavior, we are able to make highly accurate targeting based on extensive demographic data, interest and attention data, and over 1,400 categories of preference data.
Wealth of data from external partners
We procure proprietary and specialized data from Hakuhodo DY ONE’s partner companies to achieve targeting based on even deeper insights.
Integration with first-party data
Advertisers can gather and use first-party data on their site visitors and in-app data through the use of AudienceOne® tags and APIs installed on their websites and apps. With integration with first-party data, WISE Ads enables broad targeting across multiple devices.
Case study of using WISE Ads
Ad delivery design that brings together ad placements, data, and media
As more companies, such as retailers entering the retail media business, enter the advertising industry, the availability of first-party data and ad inventories is increasing. Amid the diversification of data and digital touchpoints for reaching sei-katsu-sha, it is becoming increasingly important to select the appropriate ad delivery media and data based on the media (inventory) where you want to deliver ads, users you want to reach (data), and goals (KPIs) you want to achieve through ad deliveries.
WISE Ads provides optimal digital ad deliveries for clients by combining cross-platform planning, centered on DSPs capable of delivering ads to many digital media platforms, and ad delivery services that use cookie-independent data.
