An SSP that maximizes ad revenue for media businesses

-YieldOne® –

YieldOne

One of Japan’s largest SSPs that consistently provides the best solution
in an ever-changing market, accelerating media growth and revenue
with the latest ad technology.

YieldOne® is an SSP whose mission is to make use of cutting-edge ad technology to create new value for media. Platform One, a Group company, develops and provides YieldOne®. Through integration with state-of-the-art technologies such as Header Bidding, PMPs, universal ID solutions, ad verification, ad servers, and DMPs, we maximize advertising revenue for media businesses.

Are you facing any of these challenges?

  • Unable to allocate human resources to sell ad inventory
  • Wish to further increase ad revenue, but don’t know how
  • Wish to adopt the latest ad technology, but don’t have the expertise
  • Wish to avoid ad placements that damage the media’s brand value

YieldOne® solves these challenges and provides a secure environment where media businesses can maximize their advertising revenue.

1. One of Japan’s largest SSP operations

YieldOne®, one of Japan’s largest SSPs, has been adopted by over 4,000 media businesses. We support monetization by a wide range of media companies, from newspapers, publishers, and news sites to vertical media.

2. Capacity to support the latest ad technologies

We consistently provide optimal ad delivery conditions through integration with cutting-edge ad technologies such as Header Bidding, PMPs, universal ID solutions, ad verification, ad servers, and DMPs.

  • Assistance with introducing Header Bidding (HB):
    Header bidding is a mechanism that boosts ad revenue by simultaneously running auctions with multiple SSPs/DSPs (bidders) and ad servers. We support both open-source Prebid and Google’s Open Bidding and assist with the optimal introduction of HB tailored to each media company’s situation.
  • Use of private marketplaces (PMPs):
    PMPs address the challenges of low prices and the inability to specify advertisers in programmatic advertising by allowing specific ad slots to be purchased by specific advertisers through prioritized real-time bidding (RTB). PMPs can boost profitability while avoiding brand damage.
Capacity to support the latest ad technologies
  • Promotion of universal ID solutions:
    We recommend adoption of universal ID solutions such as LiveRamp and ID5. Even in the cookie-less era, we help ensure continued revenue generation from targeted advertising into the future.

3. Combined strength of the Hakuhodo DY Group

As a member of the Hakuhodo DY Group, Hakuhodo DY ONE can leverage the Group’s strong ties to the demand side (advertisers). Our connections also let us help maximize revenues with a multifaceted approach, including proposing PMP deals tailored to each media company’s characteristics, as well as assisting with the implementation of new rich formats and the latest solutions.

4. Conscientious consulting by a specialized team

From ad delivery design and ad technology implementation and operations to data applications, specialized professionals in each field work closely with media companies to address their challenges and provide optimal solutions.

5. Integrated support framework, from operations to dealing with issues

Our dedicated support desk responds promptly to everything from service implementation and operations to handling technical issues and requests for configuration changes. By entrusting your ad operations to Hakuhodo DY ONE with confidence, YieldOne® provides an environment where media companies can focus on content creation.

Integrated support framework, from operations to dealing with issues

Below are the main forms of value YieldOne® provides to media businesses.

1. Maximize and stabilize ad revenue

  • Increase value of ad inventory
    By automatically selling ad slots that cannot be sold through direct advertising via RTB, YieldOne® eliminates wasted ad inventory and maximizes revenue opportunities.
  • Acquire high-value bidders
    Through integration with Hakuhodo DY Group’s powerful demand-side network (advertisers), YieldOne® promotes the acquisition of high-value bidders to improve profitability.
  • Visualize and manage revenue
    Clients can monitor ad revenue directly from the YieldOne® management dashboard. The dashboard also issues payment notifications, providing clear visibility into revenue status.

2. Reduce operational workloads and optimize human resources

  • Boost efficiency through automation
    Since programmatic ads are sold automatically via auctions, there is no need to allocate human resources to securing ad campaigns or handling ad submissions.
  • Configuration and operation support
    Our dedicated staff provide conscientious service, from applications through to the start of ad delivery. They also handle tasks such as ads.txt setup, account configurations, and tagging, significantly reducing workloads for media businesses.

3. Future proofing and continual growth

  • Prepared for the cookie-less era
    YieldOne® allows for securing continual revenue from targeted advertising into the future, strengthening revenue bases.
  • Backing for continual growth
    By maximizing ad revenue and streamlining operations, we support business growth so that media businesses can focus on their core business of content creation.

4. Maintain and increase brand value

  • Ad quality control
    With a PMP, rates and creatives can be reviewed prior to delivery, preventing the distribution of ads that could damage your brand image and thereby maintaining and increasing media companies’ brand value.
  • Highly transparent transactions
    By increasing the transparency of ad transactions, we thoroughly combat ad fraud and contribute to a healthy advertising ecosystem.

For inquiries about YieldOne®, please contact:

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