A planning and production service for high-quality creatives using generative AI
Creatives Crafted with Generative AI
Crafting creatives by fusing the insight of creators with AI
Our craft creatives made with generative AI is a service that plans and produces high-quality creatives by fusing cutting-edge generative AI technology with expertise in creatives unique to Hakuhodo DY ONE. This service can produce creatives that were nearly impossible with conventional production methods. This is possible because we have dramatically expanded the range of creative expressions, such as depicting imaginary worlds or creating new types of chemistry by combining AI creatives with live-action footage.
Generative AI holds immense potential. Combining this potential with the profound insight of Hakuhodo DY ONE’s creators lets us craft high-quality creatives, infusing every detail with care and intention, that resonate with broad audiences.
The three strengths Hakuhodo DY ONE brings to crafting creatives with generative AI
Hakuhodo DY ONE accelerates business growth with our unique insights and systems we have built by being at the forefront of generative AI when it comes to producing creatives.
1. The profound insight of our creators
The creator’s job is to identify and polish the best options from the many outputs generated by AI. The selection criteria are creatives aligned with the client’s tone and manner that also resonate with the target audience. Our creators don’t merely master the technology; they look to maximize generative AI’s potential while using their uniquely human sensibilities and strategic thinking.
2. Our AI production capabilities that make the most of AI’s potential
Our system constantly monitors trends and the latest technologies to ensure we select the best tools and features. In addition, we maximize the potential of creatives by always refining our prompt-writing skills to get the most from a broad suite of tools and by continually updating our collaborations with creators.
Examples where Hakuhodo DY ONE uses AI creatives
AI generates situations difficult to create in reality
Creative expressions that require a massive cast or feature fantastical creatures typically incur substantial costs for casting, CG, and art production. With generative AI, we can create the same creatives that would have been prohibitively expensive while keeping costs down and without compromising the scope of the expressions. This lets advertisers get higher-quality creative production within their existing budgets, such as using music from artists you might have previously had to pass on due to cost constraints.
AI can turn live-action footage into illustrations
While video ad creatives featuring celebrities generally deliver consistent results, they often involve challenges such as limits on how long the creative can be used as well as costs and production for ongoing operations, like reshoots when updating creatives. Furthermore, the impact of creatives can wear out due to the duration and volume of ad deliveries. Generative AI lets you convert live-action footage featuring celebrities into illustrations and refresh your creatives. This eliminates difficulties such as reshoots and creative fatigue, for more efficient advertising results.
AI elevates both the quality and quantity of the effectiveness of creatives
To sustain and elevate the effectiveness of creatives, you have to deploy high-quality creatives on the optimal channels in the optimal format. However, creating different creatives for each media platform is not easy given the costs and effort involved. But by incorporating AI into the creative production process, you can reduce production time and efforts (such as shooting and location travel) as well as cut costs (including CG, illustration, and casting expenses). Creatives generated with AI can be produced faster and cheaper, letting advertisers test that many more creatives. In the end, you can get high-impact creatives that contribute more to advertising results with the same budget.
