Creative Solutions
For every detail of your creatives.
Everyone engages with different content.
A multitude of interests intersect.
Digital advances have completely reshaped the relationship between sei-katsu-sha and companies.
We design all these experiences from an overarching concept.
We refine expressions in detail to match ever-diversifying media, working with clients in real time.
And finally, we evaluate whether creatives resonate with people.
Hakuhodo DY ONE
builds customer experiences that propel business growth
with the power of creativity and technology.
ASSIGNMENT
Challenges that Hakuhodo DY ONE’s creative solutions can solve
With the evolution of social media and the emergence of new media platforms, sei-katsu-sha are surrounded by a flood of content. This environment gives sei-katsu-sha the freedom to engage with only what they want to see. For companies, this situation makes it harder to get messages through to them. This is why Hakuhodo DY ONE monitors the latest trends and contexts, so we can design entire experiences that span all touchpoints with sei-katsu-sha. By applying our knowledge and execution capabilities, we ensure direct creatives are tied to client business growth.
We approach our clients’ wide-ranging challenges based on Hakuhodo DY ONE’s core values for creatives. Examples of challenges we can solve include ad results that have plateaued due to repetitive acquisition strategies, awareness campaigns that fail to produce effective conversions, and wanting to foster deeper bonds with sei-katsu-sha through branding, not marketing.
CORE VALUES
The core values of our creative solutions
We create new value with our creatives rooted in our sei-katsu-sha insight, a holistic treatment of the entirety of the daily lives of people holding a broad range of values.
Because we provide uniform approaches across the upper, middle, and lower funnel stages, we can specify the most effective strategies for the marketing challenges clients face.
Hakuhodo DY ONE’s creatives bring together the brand-building strengths of Hakuhodo with our own expertise in the direct creatives. We develop flexible strategies for creatives tailored to the client’s specific funnel stage and strategic objectives, such as creatives for the middle funnel stage that deliver high acquisition rates and lower-funnel creatives that prioritize the brand’s worldview. We supply high-quality creatives that give maximum results.
NEW MEDIA
By optimizing creative formats and producing creatives for emerging media, we piece together plans that generate synergy across media platforms.
NEW CONTENTS
We identify next big things and powerful, specialized niches to develop plans that capture the hearts of sei-katsu-sha from a true fan’s perspective.
NEW TECHNOLOGY
We pursue cutting-edge expressions, along with efficiency, through AI-driven creative development, virtual production and other advanced shooting techniques, and the judicious application of data.
Creative Legal
We offer a specialized function to support all kinds of creative-related risk management from the legal perspective.
SERVICE LIST
List of services offered
Hakuhodo DY ONE supports client business growth with a wide range of creative solutions, starting from digital creatives and spanning the entire funnel. Our comprehensive support for client business progress begins with all aspects of creative planning and production, from mass-market campaigns to digital and social media strategies. It also includes digital brand communications, digital activation strategies, offline and PR measures, content and IP tie-ups, talent casting, and all parts of influencer marketing.
