Production service for programmatic video ads that boost results scientifically
– VOOST AI –
VOOST enhances your digital marketing and business performance
with a scientifically optimized PDCA system and the power of people and AI
VOOST AI is a service that produces programmatic video ads featuring a scientifically optimized PDCA system designed to maximize business results. This service scientifically optimizes every step of the video production process to implement communications that build awareness of products or services and act as a powerful trigger of user action.
Scientifically designed compositions (dual action-trigger model)
Hakuhodo DY ONE analyzed our extensive campaign operation data and, from this data, extracted a model for video compositions that trigger actions (the dual action-trigger model), which we use to plan and compose video ads. From awareness to action, campaigns require a process that fosters connections with sei-katsu-sha and heightens usage intent and goodwill. To achieve this, we begin video ads by presenting relatable concerns that make sei-katsu-sha aware of their desires and create demand for a solution. This makes them more receptive to the solution the service provides that is presented next in the ad.
Features of VOOST AI: Boost results with scientifically designed video ads
By scientifically optimizing every process — planning, deliveries, performance measurements, performance improvements, and video production — we maximize client business growth.
VOOST AI capabilities
VOOST AI pre-validates campaign responses against plans using objective-specific metrics like goodwill or intent to use. This enables implementation of plans with predictable effectiveness that are less reliant on planner intuition and more grounded in objective analysis.
We also use Creative Bloom Display Ads, Hakuhodo DY Group’s proprietary development tool that employs AI to predict human gaze points, to verify whether viewers’ attention is drawn to the intended expressions and elements and use this data to make improvements. This process enhances the precision of design expressions, allows for advanced confirmation that key promotional messages — which are crucial to results — are conveyed, and enables the faster creation of final polished videos.
When implementing multiple marketing campaigns simultaneously, visualizing the net incremental effect of ads can be challenging. We conduct accurate performance measurements using statistical and empirical methods, such as statistical causal inference, empirical causal inference (A/B testing), and analysis.
We identify performance bottlenecks from the ad delivery results and use that information to further refine creative assets.
