Creative team specialized in AI to develop and produce videos with new expressions and experiences powered by AI
–AI Experts ULTIMA–
Fusing knowledge of marketing
with craftsmanship
In this team, strategic planners, creators and producers of Hakuhodo DY ONE collaborate with specialists in various disciplines from Pyramid Film Quadra Inc., including technical directors and post-production staff, to develop and produce innovative commercial and experience content by fusing AI with creative.
What is AI Experts ULTIMA?
AI Experts ULTIMA is a creative team specialized in AI that pursues the possibilities of new advertising expressions and experience design driven by AI technology. AI Experts ULTIMA was launched to develop a creative production framework for innovative commercials and experience expressions by combining creative with AI, in collaboration with Hakuhodo DY ONE, whose strengths include ad campaigns and planning, with Pyramid Film Quadra, which is equipped with excellent production capabilities and post-production functions.
The team is able to upgrade the creative production process (in speed, quality and accelerated PDCA) and offer AI creatives that meet requirements equivalent to those for TV commercials in terms of image quality, production and construction.
We also address issues related to AI adoption including quality assurance, respect for legal rights and speed vs. cost to offer novel solutions to help clients conduct marketing activities and raise brand equity. Going forward, we will keep conducting research and development on new expressions and sustainable creatives in the areas of advertising, images and experience, keeping pace with the evolution of AI technology.
Service features
Leveraging the unique strengths of Hakuhodo DY ONE, our team provides end-to-end services ranging from innovative expression development to high-quality creative production and secure operation with legal and ethical considerations. We assist clients’ marketing activities to improve brand equity and deliver sustainable business growth.
New expression development for AI-powered videos and experiences
Fusing the planning and implementation capabilities developed by Hakuhodo DY ONE with the creative production skills and image techniques of Pyramid Film Quadra, we mobilize the expertise of the two companies to conduct longer-term research and development on the possibilities of innovative expressions powered by AI. We aim to maximize brand equity with AI-powered creatives never seen before, ranging from brand world building to new experience design.
Commercial production function specialized in AI
We cover the whole process from strategy planning to cinematography, post-production and finalization, as AI and humans collaborate in an optimal manner depending on the quality and work process required. In so doing, we deliver quality AI creatives equivalent to TV commercials, offering performance and production speed, thus helping to accelerate the PDCA cycle.
Active networking and collaboration with external AI-aided creators
We make the best of the broad network of Hakuhodo DY ONE for active collaboration with leading AI-aided creators. We are able to constantly offer pioneering AI-powered expressions by promptly and flexibly forming an optimal team depending on the characteristics of the project and the level of technology required.
Construction of experiential creatives with generative AI
From planning and development to PoC and operation on the ground, we provide a full set of seamless services to produce generative AI-powered offline and online experiences and installations that extend to the non-moving-image area by fusing Hakuhodo DY ONE’s planning skills built on sei-katsu-sha insight and the sophisticated production and technology implementation capabilities of Pyramid Film Quadra. We thus improve the marketing activities and brand equity of clients by creating thrilling experiences.
Production guidelines for generative AI-powered creatives
We have developed production guidelines by leveraging Hakuhodo DY ONE’s unique “creative legal” insights to address complex issues surrounding AI-powered creatives including quality control, respect for legal rights and ethical considerations.
We thus offer a system to ensure quality and security that clients can easily deploy for using AI in marketing and branding activities.
