Generative AI Adoption Consulting

GenAI Adoption Consulting

This consulting service is designed to support the improvement of productivity by adopting state-of-the-art AI technology to help clients transform their organization and operation and upgrade the customer experience.

Cocreation between AI and employees has become an urgent issue in Japan in view of the dwindling working-age population. Recent progress in AI technology has opened the way to AI-powered business management for every company. To seize this opportunity, however, an “AI first” approach is essential, placing top priority on AI in every aspect including technology, organizational transformation, marketing and management. The generative AI consulting service provided by Hakuhodo DY ONE is built on lessons learned from successes and failures in its own company-wide efforts to adopt generative AI.

Six categories of AI adoption consulting

1. Seminar/workshop

We organize seminars and workshops as requested by the client to deepen their understanding of generative AI. By learning about the basics of generative AI, its technical strengths and weaknesses, and concrete use cases, participants can grasp its business potential, how it is to be introduced, and its merits.

2. Use case creation

Companies can increase their productivity as they build use cases of generative AI in-house, and there are a number of ways to apply them. We help create such use cases through cocreation workshops and job analyses.

3. PoC to BPR

Once the ideas for optimal use of generative AI have been drawn up, it is necessary to find ways to put them into practice in-house. To that end, we provide one-stop support for PoC※1 to verify the feasibility and impact of use cases, AI system development, and adoption on the ground.

4. Evangelist training

An enabling environment for generative AI adoption has no value unless it is used in practice. We provide coaching for individual employees of the client on how to adopt generative AI and tips for prompt development depending on their work content. In so doing, we help employees get into the habit of making the best of AI at work, ensuring their reskilling and improving their productivity.

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5. Center of excellence

An increasing number of companies are now establishing an internal taskforce to promote the adoption of AI across the board. Hakuhodo DY ONE is ready to provide one-stop support from team formation to implementation, and ultimately to insourcing. We address the various needs of the client, developing necessary structures including capabilities and workforce, preparing a roadmap for execution and building internal momentum.

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6. AI agents consulting

We support the development of a company-wide growth strategy by evaluating the potential effect of introducing AI agents. Analyzing the current status of internal operations, we also support the redesign of operational processes with AI agents and optimal operation models taking into account conversations between AI agents and humans. Furthermore, we promote the renewal of technological infrastructure for smooth functioning of AI agents, review of organizational structure to accommodate the introduction of AI agents, and transition to a flexible and efficient organizational model fit for the AI era. Working with internal and external partners to realize a new AI-driven workstyle, we promote the development of a culture of cocreation with AI, in support of corporate cultural transformation.

Robust project promotion structure

In addition to AI consulting and operational/organizational consulting, we have developed dedicated systems and engineering teams for IT consulting and project management. We strongly promote AI adoption by clients with an established structure to provide one-stop support across the whole process of AI adoption, ranging from strategy development to system implementation/operation and organizational/cultural transformation.

Track record and know-how in cultural transformation for cocreation with AI

Since the early days, Hakuhodo DY ONE has been making internal efforts for the introduction and adoption of AI, in addition to collaboration with clients and Hakuhodo DY Group companies. We have a wealth of experience and know-how in accomplishing cultural transformation for cocreation with AI through the introduction of AI agents in-house. We also have an established track record in operation reform for many clients based on operational AI solutions. Leveraging this practical knowledge, we work with the client toward the formation of an organization capable of cocreation with AI.

Total function centered on AI-powered business consulting

Our consultants provide powerful support for the transformation of business operations which is indispensable for AI adoption. Backed up by experts in different disciplines including data science, creative and engineering, we are able to quickly form an optimized project team, as necessary. We thus promptly realize the whole process from conceptualization to adoption and consolidation on the ground.

Shu Nakahara

Assuming the current position after stints at a major consulting firm and a corporate service startup, Shu Nakahara has led many projects to implement generative AI for various clients. He has wide experience in DX planning, CX reform, business strategy planning and sales promotion, particularly for industries including media, web services, telecommunications and energy. He currently leads the AI consulting business, one of the top priority areas of Hakuhodo DY ONE in DX consulting. He is concurrently a member of HCAI Institute, which promotes AI adoption across the Hakuhodo DY Group. He is also the author of many books including Elucidating the Truths about Digital Transformation (co-author, Toho Keizai Inc.).

Hiroshi Fukuhara

Assuming the current position after a stint at a major consulting firm, Hiroshi Fukuhara has experience in a number of DX implementation projects for sales and operation departments mainly in insurance, telecommunications and high-tech industries. In recent years, he has led generative AI-powered business impact creation, accompanying clients in their efforts. He is well-versed in practical issues involved in implementing generative AI for the operational processes and services of companies, supported by detailed knowledge. As a data scientist, he also has experience in PoC for developing the recommendation engine for knowledge search at Hakuhodo DY ONE.

Yasuo Moriyama

Assuming the current position after a stint at a leading system integrator, Yasuo Moriyama has been involved in generative AI consulting and DX consulting (AI, quantum annealing, web3.0, new business planning/agile development), among others. Backed by a wide range of knowledge and practical experience in cutting-edge technology, strong motivation toward innovation and the attitude of a permanent learner, he is responsible for the creation of business results leveraging his mental, technological and physical strengths.

  • ※1 “PoC” (Proof of Concept) refers to verification of the feasibility and impact of a new service, idea or technology.

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