Digital Marketing Skilling Service
– Jissen! –
From Knowledge to Practice
Developing Digital Marketing Talents into Work-Ready Resources
Jissen! is a service to find solutions to challenges facing companies in developing digital talents and help secure and develop the human resources they need. As an online school specialized in digital marketing with over 50,000 trainees in total,* we aim to develop employees with some knowledge of digital marketing into work-ready talents capable of putting it into practice and disseminating it on the ground through a program that encourages systematic learning and output based on “practice makes perfect,” rather than simply imparting knowledge.
- ※ As of April 2025
Two categories of service contributing to efficient development of digital marketing talents
Service features
Hakuhodo DY ONE’s Jissen! is built on our track record in ad operation developed over the years at the forefront of digital marketing and the deep sei-katsu-sha insight of the Hakuhodo DY Group. We promote digital talent development by companies as a partner in developing human resources that contribute to the business growth of clients, and not simply as a provider of training content.
Deep practical know-how and content development capacity
～Over 440 practice-oriented curricula delivered by more than 50 highly experienced trainers～
We have developed practical video training courses and teaching materials containing the deep knowledge and know-how gained in the field by Hakuhodo DY ONE including on digital ad operation, data use and online marketing. We help develop talents capable of responding to the fast-changing digital domains with over 440 constantly updated curricula, covering the entire spectrum ranging from basic knowledge to application, and to the latest trends.
Varied program development capacity to put knowledge into practice
～Offering fit-for-purpose learning environments including e-learning, trainer dispatch, development of teaching materials on AI and platform OEM～
We provide various types of service depending on the needs and learning style of the client, including Jissen! Online, an e-learning service specialized in digital marketing, and Jissen! Biz, a digital marketing talent development platform for corporations. Our program design, which encourages both input and output, effectively helps the trainees consolidate their knowledge and acquire skills to put it into practice on the ground. We can also provide fit-for-purpose know-how with AI-powered support for teaching material development.
Flexible customization and support
～Optimal talent development plan and robust learning management depending on the challenge facing the client～
We address company-specific issues such as lack of talent development know-how and shortage of internal OJT personnel with customized curriculum design and customer support. We provide end-to-end support for maximizing and consolidating learning effect with client-specific content storage functions, detailed reporting functions including on progress in learning and test scores, and e-mail messages to encourage learning.
