Customer Data Platform (CDP) implementation and utilization support
We support the creation of truly customer-centric businesses
by integrating fragmented customer data
Service overview
Customer data platforms (CDP) are platforms that collect, integrate, and manage information and behavioral data on individual customers. A CDP makes it possible to integrate and utilize customer-specific data obtained from various touchpoints, such as website access logs, email exchanges, and in-store purchase histories.
Why is a CDP essential now?
In today’s rapidly digitizing world, customer data is a vital corporate asset. However, in many cases, data is fragmented and managed in silos by department or by system. This makes it difficult to gain a full picture of the customer, leading to such problems as an inability to optimally approach customers, limited effectiveness of marketing initiatives, and difficulty in making quick decisions based on data.
A CDP leads to customer-centric businesses
A CDP resolves these challenges, helping create truly customer-centric businesses.
Customer data integration and 360-degree understanding
Our CDPs integrate customer data from all touchpoints, both online and offline, providing a full 360-degree view of individual customers. This enables accurate understanding of their current needs and circumstances.
Real-time personalized communications
By using integrated data in real time, businesses can deliver the optimal message or service to each customer at precisely the right moment. This can dramatically improve customer experiences.
Powering advanced marketing activities
Going beyond simple data integration, we combine CDPs with AI and machine learning technologies to assist advanced marketing activities. These include predicting customer behavior and suggesting optimal approaches.
Enhancing overall business efficiency and value
Customer data can be applied across a wide range of operations — not just marketing and advertising, but also product development, customer service, and sales strategies. This contributes to higher marketing efficiencies, better customer satisfaction, and maximum customer lifetime value (LTV).
Service features
Past successes
Hakuhodo DY ONE has extensive project experience, such as large-scale CDP implementation, across many industries and business domains. We offer optimal solutions tailored to client challenges and requirements from a vendor-neutral perspective. Furthermore, we leverage AudienceOne®, one of Japan’s largest DMPs developed and operated by Hakuhodo DY ONE, to achieve more effective data usage and application.
Our organization
We provide end-to-end support from building the data environment through subsequent operation and utilization. In addition to supporting implementation with our specialized professionals, we support the utilization of corporate data through consulting that applies our unique marketing perspectives.
Tools we support
- Google Cloud (formerly GCP)
- Data 360
- Snowflake
- Tealium
- Treasure AI
- ※ We can support other CDP tools as well. Please inquire for details.
- ※ Our engineers share information about using these tools on our blog. Tech Waves Opens in a new window
Awards and certifications (as of June 2026)
-
Snowflake
- SnowPro® Core Certification obtained
-
Treasure AI
- The Best New Function Partner (2024)
- Treasure AI Advanced (CDP Implementation specialist) certification obtained
-
Salesforce
- Data 360 Consultant certification obtained
- Presented at the First Data Cloud User Conference
- SFUG Cup Finalist (2024, 2026)
