Building data platforms that sustain long-term data utilization
Building data platforms that sustain long-term data utilization
As today’s business landscape is rapidly going digital, building data platforms is essential to bolster corporate competitiveness. Hakuhodo DY ONE provides comprehensive data platform support, from designing and constructing data platforms tailored to client business goals to enabling effective data utilization. We leverage our expertise not just in technology adoption but also in both marketing and data to help ensure data utilization that drives real business growth.
OVERVIEW
Overview of our services
Constructing data platforms is more than just implementing IT infrastructure. To unlock genuine value, it is crucial to align data platforms with business strategies and foster a culture of data utilization across the entire organization. Making use of first-party data (proprietary data) is particularly indispensable as a reliable source of information for AI to make optimal, personalized recommendations tailored to individual customer needs. This enhances the customer experience and leads to the building of long-term relationships between companies and their customers.
Hakuhodo DY ONE prioritizes the following core values when building data platforms.
Building sustainable environments
We engage in meticulous requirements definition and design aimed at solving challenges from a long-term perspective, rather than providing short-term fixes. By creating foundations that anticipate future changes, we maximize return on investment.
Flexible designs that adapt to changing business landscapes
We design and build highly scalable data platforms that evolve to adapt to rapidly changing digital business landscapes. We provide mechanisms to add new data sources and quickly respond to business model transformations.
End-to-end support
Even after the platforms are built, we continue to help clients utilize their data, including answering routine inquiries and consulting. This support extends beyond technical assistance to include continuous strategic guidance on data utilization.
FEATURES
Service features
Hakuhodo DY ONE helps enterprises make data-driven decisions using our proven implementation and consulting capabilities built on decades of marketing insight.
Extensive track record of multifaceted solutions
We possess a rich portfolio of projects spanning industries and business types where we provided assistance with a variety of tools, taking a vendor-neutral perspective. This experience lets us propose optimal solutions tailored to each client’s challenges and requirements. In this way, we provide new value and ideas for data marketing from a CRM perspective that transcends traditional boundaries.
Examples of tools we use
Customer data integration and utilization
We integrate fragmented customer data from a 360-degree perspective, collecting and consolidating data from various online and offline touchpoints to enable real-time, personalized communications. A key strength is our integration between DialogOne®, a marketing solution that connects with AudienceOne® — Japan’s largest DMP that we developed and operate in-house — and the communication platform LINE. Given that data is a critical infrastructure for the AI agent era, we support constructing platforms for ONE-AIGENT, our marketing support service that uses AI agents.
Consulting based on marketing insight
We provide comprehensive support for corporate data utilization, extending beyond constructing data environments, by offering consulting that uses our unique marketing perspectives.
Professionals that support data utilization
Because Hakuhodo DY ONE has focused on data marketing for many years, we have a large staff of professionals expert in data utilization — talent that is difficult to foster in-house. Our specialists, with knowledge spanning consulting, development, and analytics, provide full support for clients’ digital transformations.
ASSIGNMENT
Challenges solved by constructing data platforms
When corporate data is fragmented and siloed across departments and systems, it becomes difficult to grasp the full picture, preventing the actualization of the data’s true value. Hakuhodo DY ONE supports the following kinds of transformations by building data platform environments that integrate and centrally manage fragmented data.
Deeper customer understanding
By integrating customer data from various touchpoints, we allow for more comprehensive and accurate understanding of customers, facilitating the provision of personalized services and experiences.
Data-driven decision-making
By establishing environments for real-time data access and analysis, we empower swift and accurate decision-making based on objective data, not just intuition or experience.
Streamlined business processes
Automating data collection, processing, and analytics streamlines tasks previously done manually, freeing resources for more creative work.
Discovery of new business opportunities
Analyzing collected data uncovers previously unnoticed market needs and trends, leading to the development of new products and services.
