AI Agent-Powered Marketing Support Service
– ONE-AIGENT –
AI agent-powered marketing support service linking multiple specialized AI agents
to provide holistic support for the whole marketing process,
ranging from market analysis to creative production
and effectiveness measurement
AI is substantially broadening the potential of marketing as it rapidly penetrates the business world with the advent of interactive AI.
Taking this transformational period as an opportunity for marketing evolution, Hakuhodo DY ONE is promoting its unique AI orchestration, fusing its expertise in strategy planning developed over the years with cutting-edge AI technology.
We provide end-to-end support ranging from strategic introduction and sophisticated adoption of AI agents to business transformation to help clients enhance their competitiveness and achieve sustainable growth.
SERVICE LIST
List of service offerings
*We are currently conducting pilots with selected clients; full rollout is slated for early 2026.
To support clients’ business growth from every angle, ONE-AIGENT features the three services described below. As part of the Hakuhodo DY Group-wide AI promotion project (HCAI Initiative), our AI specialists and professional teams in various areas have also been involved in its development.
AI MARKETING FORCE
Constellation of marketing AI agents offered by Hakuhodo DY ONE
Hakuhodo DY ONE and the Hakuhodo DY Group are developing expert AI agent groups corresponding to specific stages in the marketing process. We actively utilize them as indispensable tools in the process of providing support for corporate marketing.
Examples of expert AI groups
AI X MARKETING NOW
Basic knowledge of AI agents in marketing today
The evolution of AI technology has brought revolutionary changes in the world of marketing. The advent of AI agents, in particular, has broadened its possibilities and is about to revolutionize the way business is conducted. Here are four things you need to know in order to understand the impact of AI agents on marketing.
1) Technological advancement of generative AI and AI agents
The release of ChatGPT in November 2022 triggered a quantum leap in generative AI technology in the form of large language models (LLMs) and image/video generating AI in particular, subsequently developing into AI agents, capable of autonomously solving marketing issues.
2) AI agents and marketing
The evolution of AI agents is about to bring a transformational change in marketing. AI agents specialized in respective domains are rapidly raising the level and efficiency of marketing activities by autonomously being involved in every process, including desktop research, communication design, analysis and improvement proposal.
3) Agent to agent: Development into multi-agents
AI agents are now developing from standalone agents into multi-agents, i.e. multiple specialized AI agents linked to each other. This makes it possible to automate more advanced, complicated tasks. Hakuhodo DY ONE is taking the initiative in applying this multi-agent concept to marketing. We ensure high-quality delivery of the whole process with AI, from strategy planning to execution, through the collaboration of expert agents and virtual sei-katsu-sha agents.
4) Agent orchestration
A multi-agent environment, where multiple expert AI agents work together, entails agent orchestration, or ensuring optimal collaboration among the agents. We enable total optimization of the marketing process as AI agents autonomously perform complicated controls including task allocation and progress management.
In order for AI agents to play their roles as experts, we require fine-tuned custom AI agents that have learned from specific data of the company. Hakuhodo DY ONE and the Hakuhodo DY Group have developed and own a large number of AI agents, leveraging the know-how and sei-katsu-sha data that they have accumulated in the course of advertising operations over the years. The intermediate deliverables produced by the collaboration of those AI agents are used as learning data for the next group of AI agents. We call this cycle AI Data Flywheel. By applying this AI Data Flywheel, we aim for ever-evolving, constantly-updated AI agents.
Go to the list of service offeringsVALUE PROVIDED
Value propositions of ONE-AIGENT
1. Strategic partnership to make the best of AI agents
In a world where AI agents are responsible for executing optimization tasks, we provide end-to-end support from the selection of AI agents to execution process design, orchestration and decision-making process building. We accompany clients by making available know-how to make the best of AI not as a simple tool but as a strategic corporate asset.
2. AI agent infrastructure mobilizing the expertise of the Hakuhodo DY Group
Condensing the wealth of marketing data and know-how developed by the Hakuhodo DY Group over the years, we offer a full lineup of expert AI agent modules optimized for specific parts of the marketing process. Leveraging its practical knowledge and quality performance, our AI agent infrastructure enables complex tasks to be performed.
3. Result-yielding creatives in the AI era
As the evolution of AI augments the influence of creatives in generating results, we deliver authentic result-yielding creatives along the three axes of quality, quantity and implementation. By establishing a system that fuses efficient generation by AI and the sensibility of humans, pursues quality, ensures quantity and implements the whole process, we help companies maximize the impact of creative-centered advertising.
4. Creation of values unique to humans, and irreplaceable by AI
Although AI is good at data-based optimization, it is the creativity of humans that maintains brand consistency and creates narratives that resonate with sei-katsu-sha. We maximize corporate brand equity and support sustainable growth through deep insight and inspiring design that cannot be replicated by AI.
5. “Business transformation partner” to connect marketing with management
Brand building with the creativity of humans is the key to differentiation especially because of the progress in AI-powered optimization of marketing, thus ensuring that marketing is aligned with management strategy. We support the sustainable growth of companies as a strategic partner by fusing AI-powered efficiency and the creativity of humans to drive business transformation centered on marketing.
