Google Marketing Platform usage support
Transform fragmented marketing data into valuable assets.
Achieve data-driven business growth
with the Google Marketing Platform.
WHAT IS GMP
What is the Google Marketing Platform?
The Google Marketing Platform (GMP) is the overall name for the integrated marketing solutions provided by Google. These solutions unify everything from ad deliveries to performance measurements, analytics, and data management, thereby eliminating issues with fragmented data and inefficient marketing operations.
GMP comprises Google Analytics 360 (GA360), Display & Video 360 (DV360), Campaign Manager 360 (CM360), Search Ads 360 (SA360), and Google Tag Manager 360 (GTM360). GMP makes it possible to use data across multiple platforms and tools. This, in turn, maximizes marketing ROI and achieves data-driven management.
REASON FOR CHOOSING
Reasons for Choosing Hakuhodo DY ONE: A partnership that unlocks GMP’s true value
GMP solutions, including GA360, are provided in Japan through Google-certified Official Sales Partners (Resellers). Hakuhodo DY ONE, as a Google Official Sales Partner, supports our clients’ business growth through license provision, tool assistance, and proposals on applying GMP solutions to marketing campaigns.
Proven track record and reliability as a Google Official Sales Partner
We have provided GMP solutions for many years, as one of only about ten Google-certified Official Sales Partners (Resellers) in Japan. We are committed to helping clients achieve their business goals by offering practical assistance to unlock the true value of GMP that extends well beyond license provision and tool support.
The combined strength of the Hakuhodo DY Group and extensive marketing knowledge
We make use of both our GMP technical expertise and our many years of marketing knowledge to offer optimal marketing strategies that maximize the potential of GMP. To do this, our team of professionals, with expertise in many domains including advertising, data, creative, and media, work in close collaboration, based on our sei-katsu-sha approach. We deliver results that contribute directly to client business growth, by fully exploiting the combined strength of the Hakuhodo DY Group and our practical ability to integrate data and creatives.
Detailed, personal support tailored to clients’ challenges
Hakuhodo DY ONE excels in providing ongoing, personalized support to help clients achieve their business goals. This support includes not only GMP implementation and operation but also post-implementation operational improvement proposals, assistance with benefiting from advanced features, and rapid responses to disruptions. Backed by our solid partnership with Google and our extensive team of specialists with knowledge and skills ranging from Google ad operations to analytics, and including operations, sales, creatives, and analytics, we provide support optimized for each company’s current phase and challenges, including tool utilization and strategy development.
INTRODUCTION
Introduction to Google Marketing Platform’s solutions
Google Marketing Platform consists of the following five solutions. Hakuhodo DY ONE supports the implementation and utilization of all solutions.
Google Analytics 360 (GA360)
GA360 is the enterprise edition of Google Analytics, Google’s website and app analytics tool. GA360 addresses the data issues of large-scale sites and advanced analytics needs that the free Google Analytics 4 (GA4) cannot solve. In this way, it maximizes marketing ROI and powers data-driven management and operations.
Features: Handles large-scale data processing and enables virtually unlimited data exports via BigQuery integration. GA360 also comes with advanced analytics functions such as subproperties and roll-up properties.
Implementation benefits: GA360 eliminates data sampling, enables decision-making based on accurate data, and enhances marketing through seamless integration with the Google ecosystem.
Display & Video 360 (DV360)
Features: DV360 is Google’s integrated demand-side platform (DSP). It supports many ad formats including display, video, native, and audio and centralizes campaign management, bidding, and reporting analytics with rich data and advanced targeting functions.
Implementation benefits: Cost optimization through efficient ad operations, consistent ad deliveries across multiple platforms, and maximized ad effectiveness via detailed data analytics.
Campaign Manager 360 (CM360)
Features: CM360 is an ad delivery and management platform provided by Google. It centrally manages ad deliveries, tracking, and attribution measurement. With robust reporting features and detailed performance measurements, CM360 enables ad management across multiple media and devices.
Implementation benefits: Optimal decision-making through visualization of advertising effectiveness, reduced workload for delivery, measurement, and reporting, and enhanced transparency and reliability of ad deliveries.
Search Ads 360 (SA360)
Features: SA360 centrally manages ads across multiple search engines (Google, Yahoo!, and MSA). It provides advanced automated bidding and budget management, real-time campaign performance visualization, and detailed reporting and attribution analytics. SA360 integrates easily with other Google marketing tools.
Implementation benefits: Streamlines search ad operations across multiple platforms, maximizes ad performance through bid optimization, significantly reduces reporting and operational workloads, and enables unified marketing campaigns through data integration.
Google Tag Manager 360 (GTM360)
Features: GTM360 is Google’s enterprise-grade tag management tool for centralized tag management. It is ideal for efficient operations on large-scale sites and across multiple teams, featuring zone functionality, version control, and workspace functions. GTM360 makes reliable operations possible through SLAs and dedicated support.
Implementation benefits: Cuts tag setup and management workloads while preventing errors and enables rapid implementation and modification of marketing campaigns. Allows for efficient operations for large-scale sites and across multiple teams, and lowers risks with enhanced security and governance.
Note that GTM360 is not provided as a standalone product, but as an additional service with GA360. Subscribing to GA360 allows you to use GTM360 at no additional cost.
If you are interested in GMP solutions, including GA360, please feel free to contact us using the link below. We are happy to discuss GA360 and other individual solutions as well. We can offer you optimal solutions and prices in line with your company’s marketing objectives.
