Support Service for Managing Social Media Accounts
We solve marketing challenges for businesses using social media and our sei-katsu-sha insight.
Hakuhodo DY ONE’s social media account management support creates ties with businesses through integrated messages and strategies.
Hakuhodo DY ONE’s support service for managing social media accounts solves an array of marketing challenges for businesses centered on social media, through collaborations with our Group companies Torchlight, sharecoto, and other Hakuhodo DY Group companies. Our operations team that specializes in social media handles everything from account design and content creation to regular reporting. We capture authentic sei-katsu-sha comments and behavior to support customer engagement and reputation building, which helps clients grow their businesses.
Service features
Customer experience planning and problem-solving starting from social
Starting from social media, we plan and design the total customer experience (CX) across all phases, from awareness acquisition to purchase/consideration and customer loyalty. We offer broad support, from creating movements through campaigns to social commerce and CRM, to solve all kinds of marketing challenges.
Customer understanding and data analytics based on our sei-katsu-sha insight
Building on Hakuhodo DY Group’s sei-katsu-sha insight, we conduct deep quantitative and qualitative analysis centered on the comments of sei-katsu-sha flooding social media. We provide outputs tailored to marketing challenges using diverse analytical methods, not limited to marketing PDCA cycles, enabling strategic planning that captures clients’ fundamental needs.
Highly specialized operational frameworks and partner-certified technologies
We employ numerous experts with official qualifications from major social media partners. Our social media operations team handles everything from account design and content creation to regular reporting. And our own creative production team provides high-quality creative assets that maximize brand images. We share the latest information only available to us as an official partner and accelerate clients’ social media marketing through API-based initiatives.
Customer engagement and reputation building through social media dialog
We underpin engagement between companies and users by capturing the characteristics of each social media platform from a user perspective, centered on our customer understanding through data analytics. We also help boost brand reputations with our end-to-end support from campaigns featuring key opinion leaders (KOLs) and setting goals and KPIs tailored to clients’ marketing challenges to initial configuration, execution, and operations.
The service’s value proposition
Hakuhodo DY ONE provides complete support across social media platforms, using our specialized expertise and extensive experience, to address common challenges clients have with social media account management, such as a lack of effective strategies, difficulty keeping up with the latest trends, insufficient resources and knowledge, and limited reach with a single media platform. In this way, we maximize the client’s business outcomes.
1. Optimized social media account management for greater results
Our professionals with specialized expertise and extensive experience in running social media accounts provide fully integrated support, from developing strategies to aiding execution, to maximize the benefits from social media account operations. With optimal measures and PDCA cycles to achieve goals, we deliver cost-effective operations and tangible business results.
2. Reduce management workloads and optimize resource allocations
Hakuhodo DY ONE takes care of all processes related to social media accounts, from strategies to reporting. This frees up clients to focus their internal resources on marketing strategies beyond social media account management. By greatly reducing management workloads, we help clients achieve more efficient business operations and growth.
3. Expand reach and decentralize risks with support across all social media platforms
We can effectively approach target segments previously unreachable by combining multiple social media platforms. This also enables cross-platform analytics and usage of data collected from multiple platforms. In unforeseen circumstances, such as a platform going down, we provide support by making use of other platforms.
