Digital Skilling Service
If You Learn, You Can
Short-Term Intensive Course to Learn Digital Advertising Practice
The rapid evolution of digital advertising calls for constantly updated knowledge and practical skills on the ground. However, many companies face difficulties in enabling new recruits and new team members to hit the ground running, efficiently providing employees with actionable skills or developing a tailored training program.
To meet those challenges, Hakuhodo DY ONE’s digital skilling service offers an intensive training program to quickly learn the practice of digital advertising. In addition to theoretical sessions, we place emphasis on work-oriented small experience cycles to learn practical skills that can be used immediately. We give a powerful boost to companies seeking to build digital talents by offering the Boot Camp (packaged training) series for specific phases and job categories, as well as tailor-made Custom Training.
Service Features
We offer a practical digital skilling service, building on our insight and know-how in digital advertising and marketing developed over the years. Not limiting ourselves to the simple transfer of knowledge, we help drive digital talent development as a partner in building human resources capable of contributing to the business growth of companies.
Practical curriculum design centered on “small experience” cycles
Combining knowledge as input and work as output to acquire actionable skills
Our service is designed to put the acquired knowledge immediately into practice by going through small experience cycles, instead of the traditional, linear training design moving from the general to the particular, and then to practice and operation. By combining input through video learning and output focused on hands-on training and workshops, our curriculum ensures that the trainees acquire skills that are actionable on the ground.
Varied training courses according to the job category and phase
Offering optimal training programs depending on the job category and the skill level ranging from new recruits to practitioners
We have five Boot Camp series including Basic Boot Camp covering the fundamentals of digital advertising, Operation Boot Camp to acquire practical ad operation skills, Sales Boot Camp for making proposals on actual projects, Data Boot Camp to acquire data utilization skills, among others. We thus offer training to meet all kinds of needs covering a range of trainees from beginners to practitioners, and from salespeople to ad operators.
End-to-end support and bespoke guidance by specialized trainers
Customized training for business challenges accompanied by trainers with expertise
Trainees are supported by expert trainers who are highly experienced in digital advertising practice. One-on-one guidance and meticulous Q&A sessions help maximize learning effect. Also available is customized training tailored to specific business challenges and the level of trainees. Combining lectures with workshops, we develop original training courses suited to the business and culture of the company to help develop work-ready talents in the field.
“New form of education” in partnership with learning subscription portals
Working with various training services to support continued learning and information updates
We offer an ongoing learning cycle by concurrently leveraging Jissen!, a learning subscription service, and upD, a portal for digital advertising practitioners, to consolidate basic skills with intensive group training. We thus aim to deliver a new form of digital education capable of constantly updating the knowledge obtained through training that can be applied at work.
