Digital Advertising Practitioner Portal
– upD –
Information Portal to Take the Pulse of Digital Advertising
for Facilitating Practice
Launched by Hakuhodo DY ONE, upD is an information portal to develop digital marketers and DX talents. We provide total support for everyone involved in digital advertising to learn about, and catch up with the latest information. From basic knowledge to the latest updates, business support and unique messaging, we deliver everything you need to know and hear about digital advertising here and now. We thus support the growth of a wide range of digital talents, including through onboarding and refresher training for senior staff.
Composition of upD service
upD mainly consists of the following four types of content. They are all practice-oriented, and adaptable to a broad range of personnel from new recruits to senior staff.
Textbooks
Systematic textbooks covering a full range of subjects from the basics and application of digital advertising to the basic operation of key media channels.
Latest updates
Content to keep you updated on daily developments in digital advertising media.
Practical support
Media documents and helpful materials for media planning sorted by category.
upD Bulletin
Periodical e-newsletter to communicate on curated updates and the hottest topics surrounding the media.
Service features
Hakuhodo DY ONE’s upD is built on our deep insight and know-how accumulated over the years at the forefront of digital ad operation and marketing. Not limiting ourselves to the simple transfer of information, we provide an optimal environment to learn efficiently about the latest developments in digital advertising for practical application as a powerful partner in supporting the marketing activities of companies.
Practical knowledge and information-gathering capacity on the frontline
～Real-time provision of the latest information and practical know-how gleaned at the forefront of digital advertising～
Hakuhodo DY ONE stays alert to the latest updates and tips related to media detected in the field of digital advertising and provides them as daily updates. By aggregating media materials and knowledge directly linked to practical operation, we also ensure efficient learning about the ever-changing climate of digital advertising.
Capacity to develop systematic learning content
～Textbooks to ensure systematic learning of digital advertising, from basic knowledge to application～
We provide textbooks to provide basic information about digital advertising in an easy-to-understand manner. A quiz at the end of each lesson ensures that the trainees consolidate their knowledge of digital advertising, from new recruits to senior staff. This helps raise the efficiency of onboarding, and to consolidate and improve the knowledge of existing employees.
Practical support and knowledge sharing by experts
～Chat-style help desk and support for practitioners by experienced advisers～
We have established a help desk to make available Hakuhodo DY ONE’s advisers for directly answering questions on ad operation and planning in chat sessions. This helps to quickly find solutions to specific issues faced on the ground, thus contributing to the reduction of manpower required for planning and the improvement of proposal capabilities.
Delivering the unique insights of Hakuhodo DY ONE
～upD Bulletin to communicate on industry trends and the unique knowledge of Hakuhodo DY ONE～
We issue a newsletter containing articles regarding general trends in the industry and the unique knowledge of Hakuhodo DY ONE gained through practical operations. We thus deliver deep insights and practical tips not available anywhere else.
