New Business Consulting
– FusiONE –
For this DX consulting service, our experts with diverse capabilities get together as one team to provide total support for new digital tech-driven businesses of clients, from planning to execution.
The cycle of new business development has been accelerating at unprecedented speed in recent years. As agile※1 business approaches make further headway, flexible team formation depending on the development phase and theme involving engineers, marketers and product designers, among others, has become essential, particularly for business consultancies.
In partnership with its group company Magicx consulting, Hakuhodo DY ONE offers FusiONE, a consulting service in support of new business provided by an internal team of experts covering the whole process from business planning to execution.
Features of FusiONE
1. Expert team working both sides of the brain
New business development requires the integration of right brain skills, including ideation and design, and left brain skills, such as logic and analysis. This in turn entails the recruitment of varied talents. With an established track record in the discipline of marketing, Hakuhodo DY ONE is able to form a team comprising all kinds of experts required for new business, and not only business consultants. Furthermore, by assigning business consultants to accompany the client throughout the project, we can provide total support with one team, adjusting its membership as necessary.
2. Feasible business creation with foresight into marketing
We accompany the client throughout the whole process of new business development from planning to post-launch marketing. This enables us to propose and execute a business plan with a goal to be achieved. We also aim at realistic and feasible business creation, leveraging our knowledge of numerous product categories developed in the field of marketing.
3. Digital technology to deliver a sustainable new business development process
The development of new business does not end with the launch. Hakuhodo DY ONE helps the client autonomously develop new business going forward through the creation of a mechanism, the development of human resources, and reskilling powered by digital technology to ensure that new business ideas are generated across the company on an ongoing basis.
Service coverage
1. Service ideation
As an approach to leveraging digital technology to cocreate new business with the potential to bring transformational changes to the client’s business operation, we explore business ideas through a unique ideation program powered by AI and web3.0※2. We do not stop with temporary ideation but support the creation of an internal mechanism to ensure continued generation of new business ideas and the development of human resources to that end.
2. Market research
New business development entails a wide range of market research, from PEST analysis※3 and other types of macroenvironment research※4 to microenvironment research※5 including sei-katsu-sha and competitor surveys. At Hakuhodo DY ONE, a variety of experts including business consultants, strategic planners and UX designers form a team to conduct market research combining techniques optimized for the project objective including focus group interviews and prototyping.
3. Business strategy development
We leverage our broad experience and expertise in marketing to develop a business strategy roadmap covering a period of five to 10 years. It takes two perspectives to get a new business on track: near-term planning and longer-term planning to maximize business impact. We conduct a preliminary survey on the acceptability of the new product or service to the target audience to propose a more effective strategy composed of three steps.
4. PoC / PoV / PoB
Our mixed team including business consultants, engineers, creators and marketers performs 360 assessment and evaluation of the planned business: its actual impact (PoC※6), return on investment (PoV※7) and viability (PoB※8). We conduct proving tests at each of the concept, value and business phases, verifying feasibility by gathering and analyzing necessary information as appropriate.
5. Business launch and growth
Even a perfect business strategy will not produce adequate impact without a carefully designed marketing strategy. Hakuhodo DY ONE accompanies the client throughout the business launch process up to the planning and execution of a marketing strategy to communicate the business value to the market, thus ensuring competitive differentiation. In light of the needs and possibilities identified after the launch, we also help ensure sustained business growth by flexibly adapting the team structure as the situation demands, including through the modification of marketing techniques and the evolution of product development in view of the marketing outcome.
Key experts
In partnership with Magicx consulting of the Hakuhodo DY Group, we provide this service with a team composed of a wide variety of experts, centered on DX business consultants and including designers and engineers.
Shu Nakahara
Senior Manager/Chief AI Strategist, DX Consulting Headquarters
Assuming the current position after stints at a major consulting firm and a corporate service startup, Shu Nakahara has led many projects to implement generative AI for various clients. He has wide experience in DX planning, CX reform, business strategy planning and sales promotion, particularly for industries including media, web services, telecommunications and energy. He currently leads the AI consulting business, one of the top priority areas of Hakuhodo DY ONE in DX consulting. He is concurrently a member of HCAI Institute, which promotes AI adoption across the Hakuhodo DY Group. He is also the author of many books including Elucidating the Truths about Digital Transformation (co-author, Toho Keizai Inc.).
Hiroshi Fukuhara
Senior Manager, DX Consulting Headquarters
Assuming the current position after a stint at a major consulting firm, Hiroshi Fukuhara has experience in a number of DX implementation projects for sales and operation departments mainly in insurance, telecommunications and high-tech industries. In recent years, he has led generative AI-powered business impact creation, accompanying clients in their efforts. He is well-versed in practical issues involved in implementing generative AI for the operational processes and services of companies, supported by detailed knowledge. As a data scientist, he also has experience in PoC for developing the recommendation engine for knowledge search at Hakuhodo DY ONE.
- ※1 Agile: A method of developing products and services by repeating implementation and testing in small units, rather than following a large-scale plan or a long-term schedule.
- ※2 Web3.0: An economic sphere built on blockchain technology in which value is cocreated, held and exchanged using tokens such as cryptoassets.
- ※3 PEST analysis: A framework for analyzing a company’s external environment from four perspectives, named after the initials of Politics, Economy, Society and Technology.
- ※4 Macroenvironment research: Research to grasp the broad trends and movements of society as a whole — the part of a company’s external environment that the company cannot control on its own.
- ※5 Microenvironment research: Research to grasp the environment that a company can influence to some extent, including market size, growth potential, distribution channel structure and customer trends.
- ※6 PoC (Proof of Concept): Verification of whether a new service, idea or technology is feasible and effective.
- ※7 PoV (Proof of Value): Verification of how much value a new service, idea or technology actually generates.
- ※8 PoB (Proof of Business): Verification of whether a new service, idea or technology is viable as a business.
