R&D Unit for AI Optimization (AIO) Specialized in Brand Strategy Design
and Support for Business Growth with AI-Powered Search
– ONE-AIO Lab –
The search experience of sei-katsu-sha is now changing rapidly. Many sei-katsu-sha used to use corporate websites via search engines. But with AI now acting as a hub for information searches, more diverse people are searching for information in more diverse places and on more diverse occasions than ever.
ONE-AIO Lab is a research and development unit for AI optimization (AIO) specialized in brand strategy design and support for business growth with AI-powered search. Leveraging the SEO and SXO know-how accumulated by Hakuhodo DY ONE, as well as joint research on the latest AI algorithms with AI Hack Inc. and our proprietary data science skills, we are working to visualize how brand information is displayed on the search screen, evaluate the answers given by AI, develop and verify the effectiveness of optimal communication strategies, and study AI-powered search algorithms.
Our mission is to work with companies to create an experience to ensure that truly useful information, and correct brand and service information reach every sei-katsu-sha even through the intervention of AI, rather than seeking to be properly interpreted and presented by AI.
Brand optimization in the AI era, as defined by ONE-AIO Lab
As the evolution of AI substantially changes the way we look for information, ONE-AIO Lab seeks optimization to ensure that brand information and service information deliver adequate value to sei-katsu-sha.
New points of contact with information and competitiveness in AI-powered search
Traditional SEO focuses on securing higher positions in the results of search engines. However, sei-katsu-sha are also looking for information in the “overview” presented by AI or in the summary automatically generated by AI. ONE-AIO Lab believes that future competitiveness will depend on ensuring that sei-katsu-sha obtain the brand and service information that they really need, regardless of the search environment including AI-powered search.
Importance of credible communication
With AI search, a vast range of data on the Internet, rather than only official information, are aggregated in order to present answers to sei-katsu-sha. This may adversely affect brand value due to “hallucinations” or reference to outdated information. In the information environment of the AI era, it is even more important to ensure that the information that companies want to communicate reliably aligns with the information that sei-katsu-sha really need to know. Accordingly, ONE-AIO Lab deems it crucial to design corporate information so that it may be communicated without the risk of misunderstanding or loss of value even via AI and a wide variety of search platforms, to establish a process of verification for that purpose, and to create valuable content and unique experiences for sei-katsu-sha to motivate them to visit the corporate website.
Addressing multi-platform optimization
The current digital environment covers a variety of platforms including AI-powered search services, collaborative assistants, virtual platforms and e-commerce-linked services, each of which has its own rules for displaying information and citations. ONE-AIO Lab executes cross-sectional initiatives aiming for optimal brand communications that properly and pleasantly reach sei-katsu-sha regardless of the platform used.
Service offerings from ONE-AIO Lab
ONE-AIO Lab offers the following services.
Visualization and diagnosis of the AIO status
We analyze from every angle the display and citation of brand and service information, competitor comparisons, and hallucinations across selected AI search services. We fully visualize how brand information is delivered from the perspective of sei-katsu-sha to identify relevant challenges.
Consulting for improvement and support for implementation
In light of the diagnosis, we plan and implement improvement measures to ensure that sei-katsu-sha get the correct information they need, integrated with the web structure, content design and SEO required for that purpose. We support optimal contact between brands and sei-katsu-sha from the viewpoint of the latter.
Research on AI-powered search algorithms and industry trends
Leveraging our experience and expertise as a leader in the SEO consulting market for many years, we monitor SXO trend surveys and relevant developments both inside and outside Japan to provide the latest updates. In addition, we constantly monitor over 1 million keywords to build an enabling environment to catch up immediately with changes following algorithm renewals and the latest conditions. We help companies improve their brand equity and attain sustainable growth in the AI era by sharing with the industry and society in general the insights and cases obtained through joint piloting and verification with partners including AI Hack and Felo.
Leaders and experts at ONE-AIO Lab
Akira Noboru
Director, ONE-AIO Lab
Akira Noboru has gained experience in SEO particularly for large-scale websites in various industries since 2010. He started his career as an SEO engineer for website production, and then became an SEO consultant. With systematic skills ranging from the website production process to customer attraction, he has an established track record in hands-on consulting. He is an official Ahrefs ambassador in Japan and holds the Project Management Professional (PMP)® certification from PMI®, a US-based certification organization.
Daisuke Nakamichi
Technical Adviser, ONE-AIO Lab; CEO, AI Hack Inc.; and CEO, Priv Tech Inc.
Daisuke Nakamichi has been involved in business development in the data business industry throughout his career, at companies including SoftBank and Yahoo Japan. In 2020, he founded Priv Tech Inc. to help companies develop privacy and security measures. He founded AI Hack in 2024 as a company specialized in AIO to offer AI Hack, an AIO analysis tool that visualizes and evaluates the responses given by AI. Leveraging his abundant knowledge of privacy, security, and digital marketing, he supports the transition from traditional SEO-centered web initiatives to next-generation marketing strategies driven by generative AI.
