Sep 26, 2024
Hakuhodo DY ONE Inc.
News releases
Hakuhodo DY ONE maintains certification as a govtech partner of LY Corporation
〜Supporting governments that use LINE Official Accounts〜
Tokyo, September 26, 2024 – Hakuhodo DY ONE Inc. (headquarters: Tokyo; Chairman and Representative Director: Yuzo Tanaka; President and Representative Director: Hiroto Kosaka; hereinafter, Hakuhodo DY ONE) is pleased to announce that it has maintained its certification as a partner company under the Govtech Partner Program, LY Corporation’s program to recognize leading companies that provide national and local governments technical support in utilizing their LINE Official Accounts.
Govtech Partner Program
The Govtech Partner Program was established in 2022 to promote administrative DX. Under this program, LINE Technology Partners that provide national and local governments technical support in utilizing their LINE Official Accounts and who have fulfilled certain criteria are certified as govtech partners.(*1)
Ever since LINE introduced corporate services in 2012, Hakuhodo DY ONE has promoted one-to-one communication between users and governments or companies that utilize LINE through DialogOne®(*2), a messaging management solution it developed and provides. Hakuhodo DY ONE’s DialogOne boasts a long record of supporting major companies representing a wide variety of industries as well as governments, such as Shibuya Ward and Yamaguchi Prefecture, in moving their services online(*3). In recognition of these ongoing efforts and achievements, Hakuhodo DY ONE maintained its certification as a govtech partner.
Hakuhodo DY ONE has been recognized as the highest-ranking Premier Technology Partner, communications category, under the LINE Yahoo Partner Program, which certifies partner companies that develop and sell various corporate services offered by LY Corporation. Under the certification badge program for certified companies, Hakuhodo DY ONE has been awarded three certification badges as a company, the most for any one company in Japan, and four certification badges as a group(*4). Furthermore, Hakuhodo DY ONE became a CX Partner in fiscal 2024, and along with Hakuhodo DY Media Partners, was also certified as a Premier Sales Partner for the first half of fiscal 2024. All these certifications are in recognition of our initiatives that utilize LY Corporation’s marketing and data solutions(*5).
Hakuhodo DY ONE will continue to provide various solutions that support national and local governments in their administrative DX efforts and utilization of LINE Official Accounts.
(※1) About the Govtech Partner Program (LINE Official Account Local Government Plan, pages 9~13)
https://www.linebiz.com/sites/default/files/media/jp/download/line-local-public-plan.pdf
(※2) DialogOne® is a messaging management solution for communication platforms such as LINE. By bridging customer data owned by companies and governments with social media account data, this solution enables high-precision utilization of LINE. With a wealth of implementation experience, a comprehensive range of functions, and advanced technical expertise, DAC provides organizations comprehensive and customized CRM support.
https://solutions.hakuhodody-one.co.jp/dialogone (Japanese)
(※3) February 15, 2017, press release: DAC supports Shibuya Ward’s Child-care Support Service with DialogOne, a solution compatible with LINE Business Connect
https://www.dac.co.jp/press/2017/20170215_dialogone_shibuya-ku (Japanese)
2 March 29,2022, press release: DAC and ALBERT launch an inquiry system utilizing AI for Yamaguchi Prefecture’s LINE official account
https://www.dac.co.jp/english/press/2022/20220329_done_y
(※4) May 23, 2024, press release：Hakuhodo DY ONE certified Premier Technology Partner, communications category, under the LINE Yahoo Partner Program, for the second consecutive year～The most certification badges in Japan, the highest honor for the 7th time～
https://www.hakuhodody-one.co.jp/news/news_release_20240523_02.html (Japanese)
(※5) June 11,2024, Notice： Hakuhodo DY ONE and Hakuhodo DY Media Partners certified as a Premier Sales Partner for the first half of fiscal 2024
https://www.hakuhodody-one.co.jp/news/detail20240611.html (Japanese)
June 25, 2024, press release：Hakuhodo DY ONE recertified as a 2024 CX Partner under the LINE Yahoo Partner Program
https://www.hakuhodody-one.co.jp/news/news-release_20240625254/
Corporate Information
Hakuhodo DY ONE leverages its expertise and know-how in digital advertising, cultivated since the early days of internet advertising, to provide integrated digital marketing services. With strengths in marketing strategy formulation, creativity, advanced operational management, technological development, and close relationships with media companies and platforms, we offer comprehensive support for digital-driven marketing strategies and technology utilization to both Japanese and international clients.
As we move forward as the "Digital Core" of the Hakuhodo DY Group, we aim to become the industry's leading digital marketing company by consolidating the group's knowledge and resources and combining high-level expertise with strong proposal capabilities.
By positioning ourselves as an Integrated Strategy Partner, we will continuously challenge and advance ourselves to be our clients’ one and only "ONE" for their sustainable growth and enhancement of corporate value.
| Name | Hakuhodo DY ONE Inc. |
|---|---|
| Head Office | Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo 107-6316, Japan |
| Representative | Yuzo Tanaka, Chairman of the Board, Representative Director Hiroto Kosaka, President, Representative Director |
| Shareholders | 100% owned by the Hakuhodo DY Group |
| Employees | Approx. 3,000 (April 1, 2024, forecast) |
| Start of integration | April 1, 2024 |
| Business | Planning, consulting, agency operations and investment activities related to all aspects of digital marketing |
| URL | https://www.hakuhodody-one.co.jp/en/ |
For inquiries regarding this News Release
Hakuhodo DY ONE Inc.
Public Relations /E-mail:info-pr@hakuhodody-one.co.jp