Dec 4, 2024
Hakuhodo DY ONE Inc.
News releases
Hakuhodo DY ONE Partners with Shopstack to Enhance Digital Transformation Development Capabilities
〜Strengthening Competitiveness in Customer Relationship Management (CRM), E-commerce (EC), and Customer Data Platform (CDP) Domains〜
Tokyo, December 4, 2024 – Hakuhodo DY ONE Inc. (headquarters: Tokyo; Chairman and Representative Director: Yuzo Tanaka; President and Representative Director: Hiroto Kosaka; referred to as Hakuhodo DY ONE) proudly announces a capital and business alliance with Shopstack Co., Ltd. (headquarters: Bangkok, Thailand; office: Hanoi, Vietnam; Co-founder and Group CEO: John Srivorakul Stephens; referred to as Shopstack). This partnership aims to bolster Hakuhodo DY ONE’s digital transformation (DX) development capabilities and enhance its support for client companies’ marketing activities across Southeast Asia.
Background
Southeast Asia is experiencing rapid economic growth fueled by a growing workforce and expanding consumer base. Simultaneously, the region’s digital landscape is evolving at an unprecedented pace, reshaping lifestyles and behaviors. At Hakuhodo DY ONE, we recognize these changes through the lens of sei-katsu-sha—a term reflecting individuals as holistic beings with unique lifestyles, aspirations, and dreams.
To adapt to these dynamic shifts, businesses must explore innovative digital strategies that elevate customer experiences, optimize operations, and drive cost efficiencies. This transformation necessitates robust DX development and tailored CRM strategies to meet increasingly diverse consumer needs.
Since establishing DAC Data Technology Vietnam Joint Stock Company (DTVN) as a development hub in Vietnam, Hakuhodo DY ONE has delivered digital marketing data analysis and software solutions across Southeast Asia. To further strengthen our capabilities in CRM, EC, CDP, and data management, we are partnering with Shopstack—a leader in systems development for these domains.
Key Features of the Alliance
- Comprehensive DX Solutions
By combining Shopstack’s expertise in e-commerce platforms and applications with Hakuhodo DY ONE’s proficiency in ad technologies, digital marketing, and data analysis, this alliance offers end-to-end DX solutions. Our clients will benefit from integrated services that address a wide range of business challenges. - High-Quality, Scalable System Development
Shopstack is renowned for its cutting-edge technology and best practices in system development. With DTVN’s extensive experience and a team of skilled experts, the partnership ensures the delivery of high-quality, scalable solutions that support sustainable business growth. - Agile Development for Rapid Adaptation
Shopstack’s agile methodology and client-centric approach enable us to respond swiftly to evolving market conditions. Through continuous feedback and improvement, we deliver timely and optimized solutions tailored to our clients’ needs. - A strong network that accelerates business expansion
Leveraging Shopstack’s connections with major platform providers and Hakuhodo DY Group’s extensive network, we empower clients with strategic support for business expansion, including market entry and new business development.
＜Comment from Shopstack Co-Founder & Group CEO John＞
“We are thrilled to partner with Hakuhodo DY ONE, a leader in digital transformation, to unlock new opportunities that will drive growth for both our organizations. This collaboration gives Shopstack access to new markets, strategic opportunities, and Hakuhodo DY ONE’s marketing expertise, while allowing us to leverage our strengths in backend systems, integrations, and operational technologies to enhance Hakuhodo DY ONE’s digital initiatives.Together, we can deliver comprehensive digital solutions that support businesses by powering applications, optimizing platforms, and driving growth strategies. We look forward to combining our expertise to deliver impactful digital experiences and foster transformative growth across the region.”
Looking Ahead
This strategic partnership marks a significant step in Hakuhodo DY ONE’s commitment to enhancing DX development in Southeast Asia. By deepening collaboration with Shopstack, we aim to provide innovative solutions tailored to the digital transformation needs of businesses. Additionally, we will leverage the global H+ network, launched jointly with Hakuhodo Inc., to further strengthen corporate marketing DX support activities.
＊1 News release of October 5, 2021：DAC integrates its development operations in Vietnam
https://www.dac.co.jp/english/press/2021/20211005_vietnam
＊2 News release of August 10, 2022：Hakuhodo and DAC launch H+, a strategic group to “Empower Your Digital Future”
https://www.dac.co.jp/english/press/2022/20220810_hplus
About Shoostack
| Company Name | Shopstack Company Limited |
|---|---|
| Head Office | Bangkok, Thailand |
| Office | Hanoi, Vietnam |
| Representative | Srivorakul Stephens (John), Co-Founder&Group CEO |
| Established | January 2016 |
| Business | System and solution development |
| URL |
Corporate Information
Hakuhodo DY ONE leverages its expertise and know-how in digital advertising, cultivated since the early days of internet advertising, to provide integrated digital marketing services. With strengths in marketing strategy formulation, creativity, advanced operational management, technological development, and close relationships with media companies and platforms, we offer comprehensive support for digital-driven marketing strategies and technology utilization to both Japanese and international clients.
As we move forward as the "Digital Core" of the Hakuhodo DY Group, we aim to become the industry's leading digital marketing company by consolidating the group's knowledge and resources and combining high-level expertise with strong proposal capabilities.
By positioning ourselves as an Integrated Strategy Partner, we will continuously challenge and advance ourselves to be our clients’ one and only "ONE" for their sustainable growth and enhancement of corporate value.
| Name | Hakuhodo DY ONE Inc. |
|---|---|
| Head Office | Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo 107-6316, Japan |
| Representative | Yuzo Tanaka, Chairman of the Board, Representative Director Hiroto Kosaka, President, Representative Director |
| Shareholders | 100% owned by the Hakuhodo DY Group |
| Employees | Approx. 3,000 (April 1, 2024, forecast) |
| Start of integration | April 1, 2024 |
| Business | Planning, consulting, agency operations and investment activities related to all aspects of digital marketing |
| URL | https://www.hakuhodody-one.co.jp/en/ |
For inquiries regarding this News Release
Hakuhodo DY ONE Inc.
Public Relations /E-mail:info-pr@hakuhodody-one.co.jp