Dec 10, 2024
Hakuhodo DY ONE Inc.
News releases
i-dac Bangkok Triumphs at YouTube Works Awards Southeast Asia
〜Wins in ‘Best of Google AI’ and ‘Force for Good’ Categories in Thailand〜
Tokyo, December 10, 2024 – Hakuhodo DY ONE Inc. (headquarters: Tokyo; Chairman and Representative Director: Yuzo Tanaka; President and Representative Director: Hiroto Kosaka) is proud to announce that I-DAC (Bangkok) Co., Ltd. (referred to as i-dac Bangkok), a subsidiary of DAC Asia Pte. Ltd. (headquarters: Singapore; Managing Director: Mitsuo Omaru) has been recognized in four local Thai categories by YouTube Works Awards Southeast Asia.
The YouTube Works Awards, organized by Google, celebrates exceptional video advertising effectiveness on YouTube. Launched in the United Kingdom in 2017, this prestigious program is now held globally. Judged by a diverse panel of advertising creators, brand representatives, and YouTube creators, the awards honor innovative campaigns from multiple perspectives. This year, i-dac Bangkok achieved victories in two categories and placed as second runner-up in two others in the Thailand segment.
Awards and Recognitions
Winner Categories:
1.BEST OF GOOGLE AI
Recognizing campaigns that effectively and responsibly utilize Google AI to enhance marketing performance and business impact.
- Campaign: All-New Yaris Cross Move to the Max
- Brand: All-New Toyota Yaris Cross
- Media Agency: i-dac Bangkok
- Creative Agency: Hakuhodo First
https://www.youtube.com/watch?v=MegHcR3472Q
2.FORCE FOR GOOD
Honoring campaigns addressing social or environmental issues with meaningful impact.
- Campaign: The Power of Gentle Touch
- Brand: Babi Mild
- Media Agency: i-dac Bangkok/Media Insight
- Creative Agency: Mana Production
https://www.youtube.com/watch?v=F8nnxKZXJXI
Second Runner-Up Categories:
1.THE BIG BANG
Recognizing the most effective product launch or brand repositioning campaign.
- Campaign: M- Pire “Live Life beyond 100%
- Brand: M-150
- Media Agency: i-dac Bangkok/Media Insight
- Creative Agency: Hakuhodo International Thailand
2.MASTERS OF MEDIA
Celebrating campaigns with exceptional media strategies driving business results across the funnel.
- Campaign: All-New Yaris Cross move to the max
- Brand: All-New Toyota Yaris Cross
- Media Agency: i-dac Bangkok
- Creative Agency: Hakuhodo First
※ YouTube Works Awards Southeast Asia
https://www.youtube.com/ads/youtube-works/sea/
※ YouTube Works Awards THAILAND
Corporate Information
Hakuhodo DY ONE leverages its expertise and know-how in digital advertising, cultivated since the early days of internet advertising, to provide integrated digital marketing services. With strengths in marketing strategy formulation, creativity, advanced operational management, technological development, and close relationships with media companies and platforms, we offer comprehensive support for digital-driven marketing strategies and technology utilization to both Japanese and international clients.
As we move forward as the "Digital Core" of the Hakuhodo DY Group, we aim to become the industry's leading digital marketing company by consolidating the group's knowledge and resources and combining high-level expertise with strong proposal capabilities.
By positioning ourselves as an Integrated Strategy Partner, we will continuously challenge and advance ourselves to be our clients’ one and only "ONE" for their sustainable growth and enhancement of corporate value.
| Name | Hakuhodo DY ONE Inc. |
|---|---|
| Head Office | Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo 107-6316, Japan |
| Representative | Yuzo Tanaka, Chairman of the Board, Representative Director Hiroto Kosaka, President, Representative Director |
| Shareholders | 100% owned by the Hakuhodo DY Group |
| Employees | Approx. 3,000 (April 1, 2024, forecast) |
| Start of integration | April 1, 2024 |
| Business | Planning, consulting, agency operations and investment activities related to all aspects of digital marketing |
| URL | https://www.hakuhodody-one.co.jp/en/ |
For inquiries regarding this News Release
Hakuhodo DY ONE Inc.
Public Relations /E-mail:info-pr@hakuhodody-one.co.jp