Hakuhodo DY ONE Launches “AIO (AI Optimization) Diagnosis Service” to Support SEO Strategies for the Generative AI Era
〜New Service to Study and Analyze the Impact of Generative AI Slots on Search Engine Results〜

Hakuhodo DY ONE Inc. has launched an “AIO (AI Optimization) Diagnosis Service” to support SEO strategies optimized for the era of generative AI, as part of its traditional SEO consulting service.

Visual introducing Hakuhodo DY ONE’s new AIO (AI Optimization) Diagnosis Service,
designed to support SEO strategies for the age of generative AI.

Transforming Online Search in the Age of Generative AI

With the rapid advancement of generative AI technology, the environment surrounding online search has changed dramatically. Since the release of ChatGPT in November 2022, the search behavior of sei-katsu-sha─a term Hakuhodo uses to describe people not simply as consumers, but as fully rounded individuals with their own lifestyles, aspirations, and dreams─has shifted significantly.

This change has been driven by the launch of innovative AI-powered search engines such as Perplexity (introduced in 2022 by Perplexity AI) and Genspark (launched in 2024 by MainFunc), alongside the full-scale rollout of Google’s AI Overviews (the generative AI-powered search function first introduced in 2023, formerly known as SGE). At the same time, the rise of zero-click search, where users find answers directly on the search results page without visiting a website, is reshaping how people access information.

As marketers adapt to this evolving landscape, concerns have grown about losing opportunities to reach sei-katsu-sha effectively. Increasingly, companies are seeking guidance on how to respond to changes such as shifts in search queries, reduced organic traffic, and the impact of the new generative AI slot in search engines like Google and Bing.

Introducing the AIO (AI Optimization) Diagnosis Service

To address these challenges, Hakuhodo DY ONE has drawn on over 25 years of SEO expertise to introduce AIO (AI Optimization) Diagnosis Service. This service helps companies analyze how  their brand is displayed in the generative AI slot, study the priority given to their content compared to competitors, and identify new SEO issues caused by generative AI.

By combining in-depth analysis with strategic recommendations, our R&D team─specialized in SEO research and consulting─helps businesses develop SEO strategies designed specifically for the age of generative AI. This includes boosting visibility in AI-powered search results, strengthening brand presence in AI Overviews, and litigating risks associated with zero-click search.

Flow of the Service

1.Research on Display and Priority Status in the Generative AI Slot

We analyze how often the client’s website and competitor sites appear in the generative AI slot, identify which content is most frequently cited, and evaluate the priority level given. Priority is measured using Hakuhodo DY ONE’s proprietary scoring indicators.

2.Identification of Issues and Proposal for Improvement

Based on these findings, we propose specific SEO measures tailored to the client’s needs. This includes analyzing the display of websites, comparing competitor strategies, and identifying trends in frequently cited content.

Diagram showing the flow of the AIO Diagnosis Service─from analyzing displays in the

Generative AI slot, to measuring priority status, to identifying issues and proposing improvements.

Next Steps

Building on our extensive knowledge and proven track record in SEO consulting, Hakuhodo DY ONE will continue to evolve services that keep pace with the latest developments in AI-powered search. By monitoring platforms such as Perplexity, Genspark, Google’s AI Overviews, and the continued expansion of zero-click search, we ensure that clients can adapt to these changes with strategies tailored to reach sei-katsu-sha effectively.

Through this effort, we aim to help companies resolve emerging challenges, secure growth in the digital domain, and contribute to the advancement of the industry as a whole.