Hakuhodo DY ONE’s DialogOne®︎ to Release Function to Synchronize Audience with Business Manager of LINE Yahoo!
〜More personal communication on LINE to maximize customer engagement〜

Tokyo, August 18, 2025 –We are pleased to announce that DialogOne®︎, a service developed and provided by Hakuhodo DY ONE Inc., is releasing a new function to synchronize the audience with Business Manager of LY Corporation. Users of DialogOne®︎ can thus engage in personal communication based on the demographics, action history and interests of customers when operating official LINE accounts. This will help improve customer engagement and the effectiveness of marketing activities.

Background

In recent years, there has been a growing need among companies operating official LINE accounts for personal communication tailored to the interests and behaviors of individual customers, breaking away from the tradition of uniform, impersonal communication. By helping companies successfully operate their official LINE accounts, DialogOne®︎ ensures smooth communication with users.

LY’s Business Manager is a function to synchronize audience data among multiple products of LY including LINE ads and Yahoo! ads, in addition to official LINE accounts. Companies can refer to the audience identified for each of their products, and flexibly deliver information suited to the demographics, life events, purchase intent and interests of customers, among others. The function of Business Manager used to be limited to data synchronization through Official LINE Accounts Manager, which is programmed to deliver a given ad to users meeting any of the criteria even when multiple sets of audience criteria are combined, thus limiting detailed segmentation and accurate targeting. In contrast, the audience synchronization function leveraging DialogOne®︎, to be launched very soon, allows ad delivery to be restricted to those users meeting all of the criteria. This will ensure more accurate user communication, raising expectations for more effective LINE-powered corporate marketing initiatives.

Key Functions

This service enables finely targeted ad delivery in line with the status of customers. Customer satisfaction and engagement are expected to be improved through more personal and effective 1-to-1 communication based on the demographics, action history and interests of customers.

For instance, data on customers’ behavior when searching on Yahoo! and contact with ads can be used to create estimated information on life events and purchase intent for audience identification on Business Manager. Those data are picked up by DialogOne®︎ to determine the target audience, thus ensuring the delivery of information suited to the life events and purchase intent of individual users at the optimal timing.

Future Outlook

We are planning to add new functions to DialogOne®︎ to upgrade the customer experience, including by improving the accuracy of data-driven 1-to-1 communication and increasing the efficiency of operating official LINE accounts. Hakuhodo DY ONE is committed to supporting corporate marketing activities through the provision of enhanced services, striving to develop and reinforce the functions of DialogOne®︎ and other solutions.