Hakuhodo DY ONE to Design and Run Wakayama Prefecture’s FY 2025 Applied Generative AI Workshop
〜A Hands-on Program Designed to Promote Corporate Use of the Tech〜

Tokyo, August 18, 2025 – Hakuhodo DY ONE, Inc. is pleased to announce that it has been chosen to design and run Wakayama Prefecture’s FY 2025 Applied Generative AI Workshop for businesses in the prefecture. The workshop is designed to promote use of generative AI and train AI practitioners. As generative AI assumes greater importance for businesses, AI knowledge and skills that can immediately be applied on the job are in increasing demand. By designing and offering hands-on training programs, Hakuhodo DY ONE is committed to promoting wider utilization of generative AI among Japanese companies and training people to use it.

In recent years, generative AI technology has accelerated advances in the efficiency and sophistication of business operations. It also plays an increasing role in social infrastructure. For companies, leveraging generative AI is becoming indispensable to maintaining and enhancing their competitive edge. For that reason, senior executives, departmental leaders, and practitioners on the front lines all need to acquire AI knowledge and skills and actively apply them on the job.

The FY 2025 Applied Generative AI Workshop is organized by the Wakayama prefectural government with the goal of driving the digital transformation of businesses in the prefecture and promoting their use of generative AI. It equips participants with basic knowledge and skills related to data utilization and digital technologies. Hakuhodo DY ONE has to date assisted many companies in the areas of digitization and AI. We possess a wealth of knowledge and experience in the field. For example, we offer consulting services on how to overhaul organizational structures and business operations, and boost productivity, by leveraging the latest generative AI technology. We also provide support to companies in adopting and utilizing generative AI tailored to their specific business requirements. Internally, meanwhile, we have introduced AI agents in the digital advertising field and automated and streamlined business processes by leveraging generative AI. We have thus succeeded in making productivity gains and generating value added in a multitude of operational areas.

By designing and running the FY 2025 Applied Generative AI Workshop, Hakuhodo DY ONE will assist Wakayama Prefecture-based companies in utilizing generative AI more effectively and support training of the people who actually use it. Drawing on our knowledge and extensive track record, we will offer a hands-on program that proves useful on the job. We will thereby help Wakayama-based companies become more competitive, reform their operations, and generate new value. Going forward, we will actively support companies in leveraging generative AI and developing talent, thus propelling the business revolution and wave of innovation triggered by generative AI.

Overview of the upcoming workshop designed and run by Hakuhodo DY ONE

The FY 2025 Applied Generative AI Workshop is a self-contained one-day program where senior executives, departmental leaders, and frontline practitioners at Wakayama Prefecture-based companies will systematically learn about generative AI, from the basics to practical applications. The participants will develop a better understanding of how generative AI works and explore the latest case studies of the technology in action. Using their own company’s business challenges as subject matter, they will also gain hands-on experience in formulating and presenting solutions leveraging generative AI. Top executives who have concerns about adopting generative AI will thus acquire the practical knowledge and experience required to take the first step. The workshop will be the perfect opportunity to expand the possibilities for leveraging AI in their business. It will offer an experience of generative AI that they will want to share with someone.